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📢MarketingIntermediateAll AIs

Write a B2B Email Campaign for a Construction Tradesman

Prompt to generate a complete B2B email campaign for a construction tradesman, with subject lines, body, CTAs, and legal notices.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B copywriter specialized in the construction and public works sector. Write a complete email campaign for [COMPANY_NAME], a construction tradesman specialized in [SPECIALTY] (e.g., plumbing, electrical, masonry, etc.).

Objective: [CAMPAIGN_OBJECTIVE] (e.g., appointment booking, newsletter signup, downloading a white paper on thermal regulations).

Target audience: [CLIENT_TYPE] (e.g., SME directors, purchasing managers, project owners).

Here are the elements to include:

  1. Email subject line: 3 catchy propositions, B2B-appropriate, using terms like 'reliability', 'compliance', 'deadline', 'cost', 'certification'.

  2. Pre-header (preview): for each subject line, a pre-header of max 100 characters.

  3. Email body (3 versions):

    • Version 1: argument centered on quality and expertise (decennial liability insurance, certifications [CERTIFICATION]).
    • Version 2: argument centered on responsiveness and project management (projects in [GEO_AREA], deadline adherence, after-sales service).
    • Version 3: argument centered on savings and optimization (advice on materials, free quote, sustainable solutions).

Each version must include:

  • A compelling H1 title.
  • 3 to 4 concise paragraphs (max 150 words each) with concrete benefits (no fluff).
  • A primary Call To Action (CTA) button (e.g., 'Request a quote', 'Download the guide').
  • A secondary Call To Action (text link) for another action (e.g., 'See our projects').
  1. Postscript (P.S.): add a P.S. to create urgency or remind of a limited offer if relevant.

  2. Legal notices: include mandatory notices (GDPR, unsubscribe).

Constraints:

  • Professional but not pompous tone, addressing decision-makers.
  • Use figures (e.g., 'intervention within 48 hours', '50 projects per year') and regulatory references (e.g., [STANDARD] like RT2020).
  • Not too technical jargon, but enough to show credibility.
  • The [VARIABLES] must be replaced with concrete values during generation.

Provide the result as a structured document with subject lines, pre-headers, and the 3 versions clearly separated.

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

<p>This prompt is designed to obtain a ready-to-use email campaign specific to the construction sector. It forces the AI to use professional vocabulary (decennial insurance, standards, certifications) and address a solvent B2B audience. Variables in brackets (<strong>[COMPANY_NAME]</strong>, <strong>[SPECIALTY]</strong>, etc.) personalize the result.</p><p>To use it: copy the prompt into a tool like ChatGPT or Claude, replace the variables with your real information (e.g., '[COMPANY_NAME]' with 'Dupont Plumbing'). You get 3 email versions with subject lines, pre-headers, and CTAs. Ideal for testing different sales angles.</p><p>Tips: first use a test version on a small segment of your database. Adjust <strong>[CLIENT_TYPE]</strong> based on your target (e.g., 'maintenance managers' vs 'real estate developers').</p>

Use Cases

Launching a special offer for a new certificationFollow-up campaign for unsigned quotesPromotion of a practical guide on RT2020 standards

Expected Output

A structured document with 3 subject line and pre-header proposals, 3 email versions (body + CTA + P.S.), and legal notices.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

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