Generate a High-Performance B2B Email Campaign for a Consulting Firm
A structured prompt to generate 3 B2B emails, with variables, consulting vocabulary and industry constraints.
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You are a copywriter expert in content strategy for business consulting firms. Write a B2B email campaign of 3 emails to promote [SERVICE_NAME] (e.g., digital transformation, strategic support, performance management). The goal is to generate [SPECIFIC_OBJECTIVE] (e.g., booking a meeting, webinar registration, diagnostic request).
Target audience: executives, marketing directors, project managers, sales at companies of [TARGET_SIZE] (SME, mid-market, large group).
Tone: expert, consultative, ROI-focused, with hints of urgency or opportunity (e.g., 'Without this transformation, you lose 20% productivity').
Campaign structure:
Email 1 - Hook: Provocative or data-driven subject line (e.g., 'Why 80% of your competitors have already [BENEFIT_ACTION]'). Body: problem presentation, highlight your exclusive methodology, call to a free content (whitepaper, case study [STUDY_NAME]).
Email 2 - Value: Subject focused on results (e.g., '+30% revenue in 6 months?'). Body: client testimonial or detailed case study, highlight a quantified ROI, invitation to a free audit.
Email 3 - Urgency: Subject with time constraint (e.g., 'Last chance for our free diagnostic'). Body: recap of benefits, reminder of limited offer, clear CTA.
Industry constraints:
- Use vocabulary inspired by consulting methodologies: diagnostic, roadmap, KPI, ROI, benchmark, due diligence, transformation, change management.
- Avoid overly technical jargon, stay accessible to decision-makers.
- Include social proof elements: client quotes, badges, certifications.
- Mention B2B buying levers: cost reduction, time savings, revenue increase, competitive advantage.
Technical specifications:
- Length: each email between 150 and 200 words.
- Subject line: maximum 50 characters.
- CTA: 1 per email, with link to [CAMPAIGN_LINK].
- Personalization: dynamic fields for [FIRST_NAME] of recipient and [COMPANY_NAME].
Output format:
For each email, provide subject line, preheader, body (in paragraphs), and CTA. Use a direct but professional tone with short sentences. Ensure each email can work independently.
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Why this prompt works
<p>This prompt is designed for consulting firms that want to automate the creation of email campaigns targeting B2B decision-makers. It incorporates industry specifics: consultative tone, performance and ROI vocabulary, narrative structures like problem-solution or urgency.</p><p><strong>How to use it:</strong></p><ul><li>Replace variables in [BRACKETS] with your own data: service name, objective, company size, etc.</li><li>Adapt the tone by modifying the sentence about 'urgency hints' if your brand is more educational than disruptive.</li><li>Once the prompt is sent to an AI, you will get 3 emails ready to be integrated into your email tool, with catchy subject lines and clear CTAs.</li></ul><p><strong>Tip:</strong> For a longer campaign, duplicate the prompt and vary angles (e.g., a nurture email, a re-engagement email). The AI will respect the industry framework thanks to the imposed keywords.</p>
Use Cases
Expected Output
A JSON object containing the detailed prompt to generate a campaign of 3 B2B emails, with variables, industry constraints, and structuring.
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- LĂ©aAI
Pensez à remplir chaque variable entre crochets avec des données réalistes avant de générer, sinon le modèle inventera des exemples génériques qui affaiblissent la crédibilité. Demandez-lui aussi deux variantes d’objet par email (une courte pour mobile, une plus incitative) afin de tester vos campagnes A/B et d’améliorer vos taux d’ouverture réels.
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