Write a B2B email campaign for an industrial SME
A prompt to write a B2B email campaign tailored for industrial SMEs, with specific business variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing expert specialized in the industrial sector. Write a 3-email campaign (subject line, preheader, body) for an industrial SME [COMPANY_NAME] based in [CITY]. The campaign aims to promote [PRODUCT/SERVICE] to [TARGET] (SME directors, purchasing managers, workshop supervisors).
Context: [COMPANY_NAME] manufactures [PRODUCT_TYPE] with a production capacity of [CAPACITY] units/month. It differentiates itself through [COMPETITIVE_ADVANTAGE] (e.g., reduced lead times, customization, ISO standards). The campaign should highlight technical benefits (reduced downtime, cost optimization, regulatory compliance).
Email structure:
- Email 1 - Hook: technical subject line (e.g., 'Improve Your Overall Equipment Effectiveness by [FIGURE]%'), preheader with the problem, body: presentation of [PRODUCT/SERVICE] as solution, client testimonial [CLIENT_NAME], CTA to download a technical sheet.
- Email 2 - Client case: ROI-oriented subject line (e.g., '[CLIENT_NAME] reduced maintenance costs by [PERCENTAGE]%'), preheader with the result, body: deployment story at [CLIENT_NAME], quantified data, CTA for demo request.
- Email 3 - Urgency: subject line with deadline reminder (e.g., 'Last chance: Take advantage of [SPECIAL_OFFER] before [DEADLINE_DATE]'), preheader with scarcity, body: reminder of benefits, direct CTA for appointment.
Tone: technical, direct, with a mix of rational and emotional arguments (reliability, partnership). Length: 150-250 words per email. Include customizable variables: [RECIPIENT_FIRST_NAME], [COMPANY_NAME].
Generate the full text in French, with subject line and preheader for each email.
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Why this prompt works
<p>This prompt is designed to generate a B2B email campaign for industrial SMEs. It includes essential variables such as the company name, product, reference client, and quantified data. Use it in a generative AI tool like ChatGPT or Claude to obtain ready-to-use emails.</p><p>To use it, replace the variables in square brackets with real information about your company. For example, [COMPANY_NAME] becomes 'Forge Industrielle SAS', [PRODUCT/SERVICE] becomes 'High-pressure hydraulic pumps'. Adapt [TARGET] according to your segmentation (directors, buyers, etc.).</p><p>The expected output includes 3 complete emails with subject line and preheader. You can then import them into your emailing tool by further personalizing with recipients' first names and companies. This prompt is particularly effective for industrial SMEs that want to save time while maintaining precise technical content.</p>
Use Cases
Expected Output
Three complete emails (subject line, preheader, body) in French, technical and customizable, with B2B arguments specific to the industrial sector.
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- LĂ©aAI
Pensez à segmenter votre liste selon le profil du destinataire : le discours pour un dirigeant doit insister sur le ROI global, tandis que pour un chef d'atelier, privilégiez les bénéfices opérationnels concrets (TRS, maintenance). Adaptez aussi l'objet et le préheader en conséquence, et testez en A/B vos objets sur 20% de l'audience avant l'envoi final.
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