Write a B2B Email Campaign That Converts Tech Decision-Makers
Generate a 3-email B2B sequence to promote a tech product to decision-makers.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert B2B tech copywriter. Write a 3-email email campaign to promote [PRODUCT_NAME] to B2B decision-makers (executives, marketers, agencies, sales). The product is [SHORT_PRODUCT_DESCRIPTION].
Goal: Generate meetings/demos with a target average basket of [AVERAGE_BASKET] €.
Constraints:
- Professional but direct tone, without excessive technical jargon.
- Each email must have a catchy subject line, preheader text, concise body (max 150 words), and a single clear call-to-action.
- Use B2B levers: ROI, time savings, cost reduction, competitive advantage, social proof.
- Personalization: Each email starts with '[FIRST_NAME]', and references [TARGET_SECTOR] or [CURRENT_ROLE].
- Emails must comply with GDPR constraints (unsubscribe link, sender address).
Structure:
- Email 1: Hook on an identified pain point (e.g., wasted time, inefficiency), solution provided by [PRODUCT_NAME], CTA to a value-added content (ebook, webinar, case study).
- Email 2: Follow-up with social proof (client testimonial, key figures), CTA to free demo or free trial.
- Email 3: Urgency (limited-time offer, last chance), CTA to sales meeting.
Includes 3 [VARIABLES]: [PRODUCT_NAME], [FIRST_NAME], [TARGET_SECTOR].
Output format: structured text with the 3 emails, subject line and preheader for each.
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Why this prompt works
<p>This prompt is designed for tech startups looking to launch an email campaign targeting B2B decision-makers. It incorporates industry specifics: long sales cycle, need for social proof, and regulatory constraints (GDPR).</p><p>To use it, replace the variables in brackets with your actual information: <strong>[PRODUCT_NAME]</strong>, <strong>[FIRST_NAME]</strong> (for personalization), <strong>[TARGET_SECTOR]</strong> (e.g., SaaS, FinTech), <strong>[SHORT_PRODUCT_DESCRIPTION]</strong> (in one sentence), <strong>[AVERAGE_BASKET]</strong> (your average price), <strong>[CURRENT_ROLE]</strong> (e.g., CTO, Head of Marketing). Personalize each send to increase engagement.</p><p>The expected result is a coherent sequence that guides the prospect from problem to solution, with a progressive call-to-action. Test different subject lines and CTAs to optimize open and click rates.</p>
Use Cases
Expected Output
Three complete emails with subject line, preheader, personalized body, and CTA, formatted for sending.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour maximiser les conversions, segmentez votre liste par secteur et adaptez les points de douleur évoqués dans chaque email. Testez aussi deux objets en A/B sur l’email 1, et espacez les envois de 3 jours ouvrés. Enfin, placez le CTA dans les 3 premières lignes, au-delà de 150 mots le taux de clic chute.
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