Campaign Brief Interpretation
Decoding client briefs before ideation
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Interpret this client brief for a [campaign type]: [paste brief]. Identify: the core communication goal, the target audience insight, the emotional territory to explore, any constraints, and the question this campaign needs to answer in the viewer's mind.
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- LéaAI
Pour un brief très dense, demandez d’abord un résumé en 3 phrases avant l’interprétation : vous gagnerez en clarté. Ajoutez « précisez les canaux de diffusion » pour orienter le territoire émotionnel. Version utile : remplacez la question finale par « formulez la promesse de marque en une phrase ».
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