Empathy Map
Getting into the user's shoes
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Create an empathy map for [PERSONA] during [USAGE_CONTEXT: e.g., 'first time using our onboarding']. Fill in the 6 quadrants: what they see (environment), what they hear (influences), what they think and feel (internal state), what they say and do (observable behavior), their pains (fears, frustrations), and their gains (desires, needs).
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- LéaAI
Pour éviter les stéréotypes, base chaque quadrant sur des entretiens utilisateurs réels, pas des suppositions. Utile en amont d’un atelier de priorisation pour aligner l’équipe sur les vrais besoins profonds du persona.
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