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✍️RedactionIntermediateChatGPT

ChatGPT Prompt for Writing Subheadings

Subheadings play a crucial role in structuring written content. Whether it's a blog post, a web page, a white paper, or a video, well-written subheadings guide the reader, improve readability, and boost natural SEO. Yet finding the right wording—informative, engaging, and optimized—remains a time-consuming exercise. That's where ChatGPT becomes a valuable ally. By providing a well-structured prompt, you can generate impactful subheadings that capture attention, logically organize your ideas, and naturally integrate your SEO keywords. AI excels at creative reformulation and proposing variants, allowing you to test multiple angles in seconds. Whether you're a web writer, video content creator, or marketing manager, mastering the art of the prompt for writing subheadings will save you considerable time while elevating the quality of your output. This guide offers an optimized main prompt, variants adapted to your level, and practical tips to fully harness ChatGPT's potential in this specific exercise.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are an experienced web copywriter specialized in content architecture and SEO. I will provide you with the main topic of my content as well as its context. Your mission is to write a series of subheadings (H2 and H3) that structure the content logically and progressively.

Here are the constraints to follow:

  • Each subheading must be clear, informative, and engaging
  • Use a mix of formats: questions, statements, implicit lists (e.g. "The 5 steps to...")
  • Naturally integrate the main keyword and its semantic variants
  • Ensure a logical progression from general to specific
  • Each subheading should be understandable independently
  • Propose between 6 and 10 subheadings with their hierarchical level (H2/H3)

Main topic: [YOUR_TOPIC]
Target keyword: [YOUR_KEYWORD]
Content type: [blog post / web page / guide / video]
Desired tone: [professional / conversational / educational]
Target audience: [YOUR_AUDIENCE]

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt works because it assigns a specific expert role to ChatGPT, which activates specialized response patterns. The explicit constraints (varied formats, H2/H3 hierarchy, logical progression) channel generation towards structured and directly usable results. Finally, the contextual variables allow fine personalization that avoids generic responses.

Use Cases

Writing Subheadings

Variants

Expected Output

You will obtain a list of 6 to 10 hierarchized subheadings, alternating questions and statements, with a logical progression on the topic. Each subheading will be SEO-optimized while remaining natural and engaging for the reader. The result is directly integrable into your content editor.

Frequently Asked Questions

How many subheadings can ChatGPT generate in a single request?

ChatGPT can easily generate between 5 and 20 subheadings in a single request. Beyond 15, it's recommended to segment your request by thematic sections to maintain coherence and quality. You can also ask it to first generate the H2s, then detail the H3s for each section in a second prompt.

How can I ensure the generated subheadings are optimized for SEO?

Always specify your primary keyword and secondary keywords in the prompt. Explicitly ask ChatGPT to incorporate these terms naturally. After generation, check that the primary keyword appears in at least 2 to 3 subheadings and that semantic variants are distributed throughout. Use a tool like Surfer SEO or Semrush to validate the final semantic relevance.

Are the subheadings generated by ChatGPT also suitable for YouTube videos?

Yes, but with adjustments. For YouTube, subheadings serve as chapters (timestamps) and need to be shorter and more attention-grabbing. Specify in your prompt that the target format is a video and request formulations of 3 to 7 words max, focused on curiosity and immediate benefit. Add the constraint of making each subheading understandable out of context, as viewers often navigate directly to a specific chapter.

Learn more

Check the full skill on Prompt Guide to master this technique from A to Z.

View on Prompt Guide

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