What are the use cases for this prompt?

This prompt can be used for: Write a Press Release.

What is the difficulty level and which AI tool should I use?

This prompt is intermediate level. It works with chatgpt.

Are there variants of this prompt?

Yes, 3 variants are available: Beginner, Intermediate, Advanced.

✍️RedactionIntermediateChatGPT

ChatGPT Prompt to Write a Press Release

Press releases remain an essential communication tool for any company wishing to disseminate information to the media. Yet their writing follows very specific codes—inverted pyramid structure, factual tone, calibrated quotes—that even PR professionals take time to master. ChatGPT changes the game by enabling the production of a structured, professional, ready-to-send press release in minutes. By providing the model with key information (who, what, when, where, why), you get a first draft that respects journalistic conventions: a catchy headline, a concise lead, a developed body with quotes and data, and an "About" paragraph for the company. The AI particularly excels at maintaining the neutral and informative tone expected by journalists, while incorporating storytelling elements that capture attention. Whether announcing a product launch, a funding round, a strategic partnership, or an event, the following prompts will guide you to produce a press release that meets professional PR standards.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a senior press officer with 15 years of experience in media relations. Write a professional press release strictly following this structure:

HEADLINE: catchy, informative, maximum 15 words, present tense
SUBHEADING: a complementary sentence adding an extra angle
LOCATION AND DATE: [CITY], [DATE] —
LEAD: a 2-3 sentence paragraph summarizing the essentials (who, what, when, why)
BODY (3-4 paragraphs):
- Paragraph 1: context and stakes
- Paragraph 2: announcement details with data
- Paragraph 3: a quote from the executive or spokesperson (in quotes, natural tone)
- Paragraph 4: outlook and next steps
ABOUT: factual description of the company in 3-4 lines
PRESS CONTACT: placeholder for name, email, phone

Information for the press release:

Company: [COMPANY_NAME]
Sector: [INDUSTRY]
Announcement: [describe the announcement in 2-3 sentences]
Key figures: [key figures to include]
Quote from: [NAME AND TITLE OF SPOKESPERSON]
Distribution date: [DESIRED_DATE]
Target audience (media): [generalist / specialized / local press]

Style guidelines:

Factual and professional tone, no superlatives or promotional language
Short sentences (max 25 words)
Total length: 400-500 words
Use third person
Avoid unnecessary anglicisms

Personalize this prompt with Léa

Answer 3 questions and Léa tailors the prompt to your situation.

Why this prompt works

This prompt works because it imposes a precise numbered structure that mirrors real press release conventions, preventing the model from drifting into an advertising format. Assigning an expert role ('senior press officer') activates the model's knowledge of journalistic register and expected tone. Finally, explicit style guidelines (sentence length, prohibition of superlatives, third person) act as guardrails that ensure a directly usable result for the media.

Use Cases

Write a Press Release

Variants

Expected Output

You will get a complete press release of 400-500 words, structured according to professional PR standards, with a compelling headline, a concise lead, and a realistic quote from the spokesperson. The document will be ready to be customized with your contact details and then distributed to journalists, without needing major rewriting.

Frequently Asked Questions

How can you ensure a ChatGPT-generated press release doesn't sound too 'AI-generated' for journalists?

Three levers are essential. First, systematically personalize the spokesperson's quote with expressions they actually use—this is often the telltale sign of generated text. Next, add precise, verifiable figures, as vague formulations ('market leader,' 'strong growth') are typical AI markers. Finally, proofread the text, removing any superfluous adverbs and emphatic phrasing. A good press release is factual and understated: if a sentence could apply to any company, it must be rewritten or deleted.

What is the ideal length for a press release generated with ChatGPT?

An effective press release is between 400 and 500 words, or one to one and a half pages. This is the range respected by news agencies like AFP. Below 300 words, you lack the substance to convince a journalist to cover your announcement. Above 600 words, you risk the text not being read to the end. Specify this constraint in your prompt so ChatGPT can correctly calibrate its response. If your announcement is complex, opt for a concise release accompanied by a separate press kit rather than an overly long release.

Can you use ChatGPT to adapt the same press release for different media outlets?

Yes, and this is one of its most relevant uses. A tech journalist, a mainstream media outlet, and a local newspaper do not share the same angles of interest. Ask ChatGPT to rephrase your press release by specifying the target media type: 'Rewrite this press release highlighting the innovation angle for tech media' or 'Adapt this press release for a regional daily, emphasizing the local impact (job creation, establishment).' You keep the same facts but modify the hook, the hierarchy of information, and the vocabulary. Plan for a maximum of 2 to 3 versions to avoid diluting your core message.