Claude Prompt for Creating Instagram Stories
Instagram Stories have become an essential lever for engaging your audience: with over 500 million daily users, they offer a fleeting but powerful visibility. Yet, creating impactful stories takes time—finding the right angle, writing catchy texts, structuring a coherent sequence. That's where Claude comes in. As an advanced AI assistant, Claude can help you design complete Instagram stories: from the creative concept to the texts of each slide, including calls to action and interactive stickers to use. Whether you are a community manager, entrepreneur, or content creator, Claude allows you to produce in minutes what would normally take an hour. You get structured story sequences tailored to your brand tone, with opening hooks that grab attention from the first second. No more blank page syndrome in front of your creation screen: simply describe your goal, audience, and message, and let Claude turn your ideas into stories ready to be formatted in Canva or directly on Instagram.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in Instagram content creation specializing in high-engagement Stories. Create a complete sequence of Instagram Stories on the following topic: [TOPIC].
Context:
- Brand/Account: [BRAND_NAME]
- Target audience: [AUDIENCE_DESCRIPTION]
- Story objective: [ENGAGEMENT / TRAFFIC / SALES / AWARENESS]
- Desired tone: [PROFESSIONAL / CASUAL / INSPIRATIONAL / EDUCATIONAL]
For each slide in the sequence (6 to 8 slides), provide:
- Main text: the message displayed on screen (max 120 characters, impactful)
- Visual description: what the background image or video should show
- Interactive element: poll, quiz, emoji slider, question, countdown, or link—depending on relevance
- Design note: recommended colors, fonts, or style
Rules to follow:
- The first slide must be an irresistible hook that stops the scroll
- Alternate between informative and interactive slides
- The last slide must contain a clear and measurable CTA
- Use conversational language adapted to the mobile vertical format
- Include at least 2 interactive elements in the sequence
End with 3 hashtag suggestions for the story and the best posting time slot for this audience.
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
This prompt works thanks to an ultra-precise structure that guides Claude slide by slide, eliminating any ambiguity about the expected deliverable. By specifying the audience, tone, and objective from the start, it triggers the contextual framing that allows Claude to calibrate each recommendation. The creative constraints (character limit, informative/interactive alternation, hook + CTA) replicate Instagram best practices validated by the platform's algorithms.
Use Cases
Variants
Expected Output
You get a complete sequence of 6 to 8 Instagram Story slides, each with its text, visual direction, interactive elements, and design notes. Everything is structured like a storyboard ready to be executed in Canva, Figma, or directly in the Instagram editor. You also receive hashtag recommendations and posting timing to maximize reach.
Frequently Asked Questions
Can Claude directly create the visuals for my Instagram Stories?
Claude is a language model: it excels at text-based design (scripts, storyboards, copy, art direction) but doesn't generate images. However, it produces visual briefs detailed enough to execute in minutes in Canva, Adobe Express, or Figma. You can also use its descriptions as prompts for an AI image generator like DALL-E or Midjourney to create the background visuals for your stories.
How many slides does Claude recommend for an effective Instagram Story?
Claude tailors the number of slides to your goal, but the optimal range is between 5 and 10 slides. Instagram data shows that retention rates drop significantly beyond 7 slides for educational content, but can hold up to 10 slides for narrative storytelling. By specifying your objective in the prompt, Claude automatically calibrates the sequence length to maximize engagement without losing your audience.
How do I adapt Claude-generated stories to my brand identity?
Incorporate your brand elements directly into the prompt: hex color codes, fonts, tone of voice, recurring phrases, and brand values. The more specific you are, the more Claude aligns its suggestions with your identity. You can also provide an example of a past story that performed well and ask it to draw inspiration from its style and tone. Finally, don't hesitate to iterate: ask it to adjust the tone, rephrase certain slides, or suggest alternatives until you achieve the perfect result.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Précisez un exemple de titre pour [SUJET] et donnez une consigne de style visuel (ex. « palette pastel, police arrondie ») pour éviter des suggestions trop génériques. Variez les interactifs : un curseur emoji fonctionne bien pour un avis rapide, un quiz pour tester les connaissances.
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