Claude Prompt to Create a Media Kit
A professional media kit is an essential tool for any brand, content creator, or business looking to attract partnerships, collaborations, or media coverage. It brings together in one document your key statistics, positioning, achievements, and collaboration offers. However, creating one is often a challenge: what information to include, how to structure it, what tone to adopt? Claude excels at this exercise by combining persuasive writing, logical structuring, and adaptation to your industry. By providing your raw data — audience, metrics, brand values, past collaborations — it generates a complete, coherent media kit ready for layout. Whether you are an influencer, startup, nonprofit, or independent media outlet, Claude adapts the content to your positioning and goals. The AI also helps you identify missing information and craft your value proposition impactfully. The result: a professional document that inspires confidence and facilitates decision-making for your future partners.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a communication and branding consultant specialized in creating professional media kits. Create a complete and structured media kit based on the following information:
Profile:
- Name / Brand: [NAME]
- Industry: [INDUSTRY]
- Mission / Positioning: [DESCRIPTION in 1-2 sentences]
- Year founded: [YEAR]
Audience:
- Active platforms: [Instagram, LinkedIn, YouTube, blog, podcast...]
- Number of subscribers/visitors per platform: [FIGURES]
- Main demographics: [age, gender, location, interests]
- Average engagement rate: [PERCENTAGE if available]
Achievements:
- Notable past collaborations: [brands, media]
- Awards or recognitions: [if applicable]
- Key metrics: [sales, downloads, impressions...]
Media Kit Goal:
- Target: [brands, media, investors, sponsors...]
- Types of partnerships sought: [sponsorship, affiliation, co-creation, speaking...]
Structure the media kit with the following sections:
- Cover page with a powerful tagline
- Brand presentation (story, mission, values)
- Key figures and audience statistics (presented visually)
- Audience profile (synthetic persona)
- Services and collaboration formats offered with indicative pricing
- Testimonials or case studies of successful collaborations
- Contact information and call to action
For each section, write the content ready to be integrated into a presentation document. Use a professional yet accessible tone. Also suggest layout and visual ideas to include.
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Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt works by assigning a precise expert role (branding consultant) that drives the quality of writing, combined with a structured collection of raw data via fields to fill in. The imposed structure of 7 sections follows professional media kit standards, ensuring a complete and usable result with no major omissions.
Use Cases
Variants
Expected Output
You get a complete media kit of 5 to 8 written sections, with a catchy tagline, a powerful brand bio, your statistics in context, a synthetic audience profile, and clearly formulated collaboration offers. The document includes layout suggestions to facilitate the transition to final design.
Frequently Asked Questions
What information do I absolutely need to provide to Claude to get a good media kit?
At a minimum, provide your name or brand, your industry, your platforms with associated audience figures, and the type of partnerships you're looking for. The more details you give — audience demographics, engagement rates, past collaborations with results — the more impactful and credible the media kit will be. If you don't have certain data, mention it: Claude can suggest how to obtain it or elegantly work around it.
How do I adapt the media kit generated by Claude to my visual identity?
Claude generates the text content and layout suggestions, but not the final design. Use the produced text as a foundation in a design tool like Canva, Figma, or Google Slides. Specify your brand colors, typography, and visual style (minimalist, colorful, corporate...) in your prompt so Claude can adapt its layout recommendations. You can also ask it to structure the content into sections compatible with a specific Canva template.
How often should I update my media kit with Claude?
It's recommended to update your media kit quarterly, or after every significant collaboration, audience milestone reached, or positioning change. With Claude, updating is fast: simply provide your new data and ask it to refresh the relevant sections rather than rewriting everything. You can keep your original prompt and only update the variables (figures, recent collaborations, new goals).
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