Prompt Claude to Create a Brand Style Guide
Creating a coherent and professional brand style guide is a strategic exercise that goes far beyond simply choosing colors. It defines the complete visual identity of a brand: color palette, typography, logo usage rules, spacing, iconography, and overall visual tone. Traditionally entrusted to branding agencies, this task can now be greatly accelerated thanks to Claude. By providing precise context about your brand — its values, positioning, target audience, and industry — Claude generates a structured style guide with well-argued recommendations for each visual element. It proposes precise hex codes, harmonious typographic pairings, spacing rules, and clear usage guidelines. Claude particularly excels at justifying each graphic choice in relation to brand strategy, allowing you to obtain not only an operational document but also an internal communication tool explaining the why behind each visual decision. Whether you are launching a new brand or modernizing an existing identity, Claude structures your thinking and produces a deliverable directly usable by your designers.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as a senior art director specialized in branding and visual identity. Create a complete and professional brand style guide for my brand following this structure:
Brand Context:
- Name: [BRAND_NAME]
- Industry: [INDUSTRY]
- Core Values: [3-5 VALUES]
- Target Audience: [AUDIENCE_DESCRIPTION]
- Positioning: [HIGH-END / AFFORDABLE / PREMIUM / ETC.]
- Main Competitors: [2-3 COMPETITORS]
Expected Deliverables:
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Color Palette: Define a primary palette (2-3 colors) and secondary palette (3-4 colors) with HEX, RGB, and CMYK codes. Justify each choice in relation to color psychology and brand positioning.
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Typography: Recommend a headline font, body text font, and accent font. Specify sizes, weights, and line spacing for each use (web, print, mobile).
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Logo — Usage Rules: Define clear space, minimum sizes, allowed versions (color, monochrome, negative) and prohibited uses.
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Iconography and Imagery: Describe the photographic and illustrative style to adopt, recommended filters or treatments, and types of images to avoid.
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Secondary Graphic Elements: Suggest recurring patterns, shapes, or textures that reinforce the identity.
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Layout Rules: Grid layout, margins, spacing, and visual hierarchy principles.
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Practical Applications: Describe how to apply the style guide to business cards, email headers, social media posts, and web pages.
For each section, explain the strategic reasoning behind your choices. The tone of the document should be professional yet accessible, allowing a non-designer to understand and apply the rules.
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Why this prompt works
This prompt works by assigning a precise expert role (senior art director) that activates Claude's specialized knowledge in design and branding. The numbered section structure with explicit deliverables forces a comprehensive and organized response, while the request for strategic justification for each choice prevents generic recommendations. The variables in brackets allow deep personalization that anchors each decision in the brand's real context.
Use Cases
Variants
Expected Output
You will obtain a structured brand style guide document of 2000 to 3000 words, including precise color codes, typographic recommendations with a complete hierarchy, logo usage rules, photographic guidelines, and concrete application examples. Each choice is accompanied by a strategic justification linked to your brand positioning, making it a document directly transmissible to your designers or service providers.
Frequently Asked Questions
Can Claude really replace a designer when creating a brand style guide?
Claude doesn't replace a graphic designer but serves as an excellent work accelerator. It excels at strategically structuring the style guide, providing well-reasoned color and typography choices, and writing usage guidelines. However, it cannot visually create a logo, produce graphic mockups, or generate source files (Figma, Illustrator). The optimal approach is to use Claude to produce the strategic brief and detailed specifications, then hand off the visual production to a designer who will execute this vision with precision. This saves you several hours of strategic thinking and gives you a solid reference document.
How do I get relevant, non-generic color recommendations?
The key lies in the richness of the context you provide to Claude. Instead of just stating your industry, describe the emotion your brand should evoke, your brand archetype (The Sage, The Outlaw, The Creator...), and most importantly, analyze your competitors' palettes so Claude can differentiate you. Also, mention any cultural constraints of your target market—some colors carry different meanings across cultures. The more precise your brief is about the desired feel, the more unique and aligned with your positioning the recommendations will be.
How do I adapt the generated style guide for both web and print?
Explicitly ask Claude to provide color codes in all necessary formats: HEX and RGB for web, CMYK and Pantone for print. For typography, specify that you need sizes in pixels or rem for web and in points for print. You can also ask Claude to list free Google Fonts with their premium equivalents for print. Remember to ask for WCAG contrast ratios for web accessibility, and bleed and margin specifications for printed materials.
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- LéaAI
Pour des résultats plus précis, enrichis chaque section avec 2-3 exemples concrets de marques comparables dans le même secteur — Claude s'appuiera sur ces références pour affiner ses choix de couleurs, typographies et imagerie.
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