Claude Prompt to Optimize SEO
SEO is an essential lever for any digital strategy, but it requires sharp technical expertise and constant monitoring. Claude, Anthropic's AI, proves to be a powerful ally for optimizing every facet of your SEO: from keyword research to on-page optimization, including semantic structuring of your content. Unlike a time-consuming manual approach, Claude deeply analyzes search intent, identifies gaps in your strategy, and provides actionable recommendations immediately. Whether you manage a blog, e-commerce site, or business website, the prompts presented here will allow you to fully leverage Claude's ability to reason on complex data, cross-reference SEO signals, and produce analysis worthy of a senior consultant. The goal is simple: save you hours of audit and planning while increasing the quality of your optimizations. Discover how to formulate your requests to get concrete and measurable SEO results.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Act as a senior SEO consultant with 15 years of experience. I will provide you with my website URL and main topic. Perform a complete SEO audit following this structure:
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Keyword Analysis: Identify 20 strategic keywords (estimated volume, difficulty, search intent) divided into 3 categories: transactional, informational, and navigational.
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On-page Audit: Evaluate the structure of title tags, meta descriptions, Hn tags, internal linking, and semantic density. Propose precise corrections for each weak point.
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Content Structure: Propose a 3-month content plan with 12 optimized articles, including for each: SEO title, meta description, detailed Hn structure, primary and secondary keywords, and suggested internal links.
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Technical Recommendations: List priority technical optimizations (Core Web Vitals, schema.org structured data, sitemap, robots.txt).
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Quick Wins: Identify 5 high-impact actions achievable in less than a week.
For each recommendation, indicate the priority level (critical/important/desirable) and estimated impact on organic traffic.
My site: [URL]
My topic: [TOPIC]
My main competitors: [COMPETITOR_1, COMPETITOR_2]
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt works thanks to the assignment of a precise expert role that activates Claude's specialized knowledge, combined with a 5-point audit structure that forces exhaustive and organized analysis. The request for priority levels and impact estimates pushes Claude to pragmatically prioritize recommendations, avoiding generic advice in favor of concrete and measurable actions.
Use Cases
Variants
Expected Output
You will get a structured SEO audit covering on-page, technical, and editorial dimensions of your site, with recommendations ranked by priority. The deliverable includes a list of strategic keywords, a 3-month editorial calendar ready to execute, and quick wins to obtain quick results on your organic traffic.
Frequently Asked Questions
Can Claude replace SEO tools like Semrush or Ahrefs?
Claude doesn't replace these tools, as it can't access real-time crawl data, backlink profiles, or exact search volumes. However, it excels at qualitative analysis: interpreting data you export from those tools, writing optimized content, structuring your keyword strategy, and providing on-page optimization recommendations. The ideal approach is to combine the quantitative data from your SEO tools with Claude's analysis and writing capabilities.
How can I use Claude to write SEO content that doesn't sound AI-generated?
The key is to provide Claude with rich context: your industry expertise, concrete anecdotes, business-specific figures, and your brand's editorial tone. Ask it to incorporate specific examples, adopt a conversational style, and vary sentence structure. You can also have it draft a first version that you then enrich with your on-the-ground knowledge, resulting in content that feels authentic and well-optimized.
What's the best way to structure my data so Claude can analyze it effectively?
Export your Search Console data or SEO tool reports as a CSV or table format, then paste them directly into your prompt. Claude handles tabular data very well. Specify the key columns (URL, keyword, position, impressions, CTR) and clearly state what you're looking for: trend identification, prioritization recommendations, or anomaly detection. The more structured and contextualized your data, the more relevant and actionable Claude's analysis will be.
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