Claude Prompt for Writing Subtitles
Subtitles play a crucial role in structuring and improving the readability of any written content. Whether for blog posts, web pages, reports, or presentations, well-crafted subtitles guide the reader, enhance SEO, and reinforce the information hierarchy. Claude excels at generating impactful subtitles thanks to its fine understanding of context, tone, and editorial intent. By providing a structured prompt, you get subtitles that capture attention, faithfully reflect the content of each section, and maintain stylistic consistency throughout the document. Whether you are working on a long-form article, a landing page, or a white paper, Claude adapts its proposals to the format, target audience, and communication goal. No more generic or repetitive subtitles: each proposal is designed to maximize reader engagement while serving the overall structure of the text. Discover below the optimal prompt and its variants to transform your content.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an editorial writer specialized in content structuring. I will provide you with the full text (or a detailed summary) of a piece of content, along with its context.
Content: [PASTE_TEXT_OR_SUMMARY_HERE]
Content type: [blog post / web page / report / white paper / other]
Target audience: [describe the audience]
Desired tone: [professional / conversational / inspiring / technical / other]
Number of subtitles desired: [number or "as many as needed"]
Generate subtitles (H2 and H3 if relevant) following these criteria:
- Each subtitle must faithfully summarize the content of its section
- Use active and engaging phrasing that makes the reader want to continue
- Maintain consistency in style and length across all subtitles
- Naturally integrate relevant keywords for SEO when applicable
- Alternate between informative subtitles and curiosity-provoking subtitles
- Avoid cliché phrasing, excessive rhetorical questions, and numbered lists in titles
For each proposed subtitle, briefly indicate the section of content it covers. Offer 2 alternatives per subtitle to give me a choice.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
This prompt works because it provides Claude with a precise editorial framework with concrete constraints (tone, audience, format) that eliminate ambiguity. The request for alternatives per subtitle leverages Claude's ability to generate creative variations while maintaining consistency. The six criteria act as an embedded evaluation grid that forces the model to produce professional-quality results from the first iteration.
Use Cases
Variants
Expected Output
You will get a structured list of hierarchical subtitles (H2/H3) with two alternatives for each, accompanied by a brief description of the section covered. The subtitles will be consistent in style and length, SEO-optimized, and tailored to your target audience.
Frequently Asked Questions
How can I adapt the subheadings generated by Claude to my existing editorial style guide?
Include concrete examples of subheadings you've already approved and that reflect your style guide in your prompt. Specify the exact rules: maximum length, capitalization, whether or not to use action verbs, forbidden terms. Claude will align with these examples to produce subheadings consistent with your editorial identity. You can also paste an excerpt from your style guide directly into the prompt.
Can Claude optimize my subheadings for SEO and readability at the same time?
Yes, this is one of Claude's key strengths. By specifying your target keywords in the prompt, Claude naturally integrates them into the subheadings without sacrificing readability or resorting to keyword stuffing. For optimal results, provide both your primary and secondary keywords, and specify that the integration should remain fluid and natural. Claude knows how to balance search intent and reading experience.
How many subheadings can Claude generate for a long piece of content?
Claude can handle content spanning several thousand words and generate as many subheadings as needed. For a 2000-word article, expect generally 5 to 8 H2 subheadings with optional H3s. For longer content like white papers or comprehensive guides, Claude can structure dozens of hierarchical subheadings. The key is to provide the complete content or a detailed outline so it understands the overall structure and maintains coherence.
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