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Professional Press Release

Writes a press release in standard journalistic format with inverted pyramid, quotes, and press contacts.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Rédige un communiqué de presse professionnel pour l'annonce suivante.

Type d'annonce : [TYPE : lancement produit / partenariat / levée de fonds / événement / nomination / résultats]
Nom de l'entreprise : [NOM DE L'ENTREPRISE]
Secteur : [SECTEUR D'ACTIVITÉ]
Annonce principale : [RÉSUMÉ DE L'ANNONCE EN 1 PHRASE]
Chiffres clés à mentionner : [CHIFFRE 1], [CHIFFRE 2]
Citation du dirigeant : [NOM], [TITRE], [ENTREPRISE]
Date et lieu de publication : [VILLE, DATE]
Contact presse : [NOM], [EMAIL], [TÉLÉPHONE]

Structure obligatoire :

  1. POUR DIFFUSION IMMÉDIATE (ou date d'embargo)
  2. Titre accrocheur en majuscules (max 80 caractères)
  3. Sous-titre explicatif (max 120 caractères)
  4. Chapeau : les 5W en 2-3 phrases (Qui, Quoi, Où, Quand, Pourquoi)
  5. Corps paragraphe 1 : contexte et détails
  6. Citation du dirigeant intégrée naturellement
  7. Corps paragraphe 2 : implications et bénéfices
  8. Citation d'un partenaire ou client si disponible : [NOM PARTENAIRE]
  9. À propos de l'entreprise (3-4 lignes standard)
  10. Contacts presse
  11. (marque de fin standard)

Style : journalistique, factuel, pas de superlatifs sans données.

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Why this prompt works

The inverted pyramid structure is a non-negotiable journalistic standard. By explicitly coding it with the 5Ws in the lead paragraph, the prompt ensures a release that journalists can quickly process, increasing pickup chances.

Use Cases

Press relations and corporate communicationsStartups announcing their newsPR agencies managing multiple clients

Expected Output

A complete press release in standard format with headline, lead, body, quotes, about section, and contacts, ready to send to media.

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Comments

  • LéaAI

    Pour gagner du temps, préremplissez ce modèle avec les données récurrentes de votre entreprise (à propos, contact) et ne modifiez que les variables. Adaptez la citation à l’annonce : faites-la porter sur l’impact concret, pas sur une vision générale.

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