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B2B prospecting cold email that gets responses

Generate 3 B2B cold email variants with different approaches (problem, value, curiosity), 3 testable subject lines and D+5 follow-up for each.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Rédige un cold email de prospection B2B efficace selon le brief suivant.

Expéditeur (vous) : [VOTRE NOM], [VOTRE TITRE], [VOTRE ENTREPRISE]
Destinataire cible : [TITRE DU PROSPECT], [SECTEUR], [TAILLE D'ENTREPRISE]
Votre offre / valeur : [CE QUE VOUS PROPOSEZ EN 1 PHRASE]
Problème que vous résolvez pour ce profil : [PROBLÈME SPÉCIFIQUE]
Résultat concret obtenu pour un client similaire : [RÉSULTAT AVEC CHIFFRE]
Appel à l'action souhaité : [ACTION : appel 15 min / démo / réponse simple]
Ton souhaité : [TON : direct / chaleureux / curieux / audacieux]

Produis 3 variantes de cold email :

VARIANTE A — APPROCHE PROBLÈME
Objet : [proposition]
Email de 80-100 mots maximum
Structure : Observation du problème → Résultat d'un client similaire → Question ouverte

VARIANTE B — APPROCHE VALEUR DIRECTE
Objet : [proposition]
Email de 80-100 mots maximum
Structure : Apporter une valeur immédiate (insight, ressource) → Lien avec votre offre → CTA court

VARIANTE C — APPROCHE CURIOSITÉ
Objet : [proposition]
Email de 60-80 mots maximum
Structure : Question intrigante → Contexte en 1 phrase → CTA frictionless (répondre Oui/Non)

Pour chaque variante :
- 3 propositions d'objet (taux d'ouverture optimisé)
- Email corps rédigé
- Relance J+5 (30 mots max)

Éviter : jargon corporate, "j'espère que ce message vous trouve bien", trop parler de vous

Why this prompt works

The 3 distinct approaches enable true A/B/C testing on different segments of the same ICP. Variant C at 60-80 words with Yes/No CTA is counter-intuitive but very effective: reducing response friction mechanically increases return rates.

Use Cases

Sales reps and SDRs in charge of outbound prospectingFounders doing their own sales in early stageAgencies offering lead generation services

Expected Output

**Variant 1: Direct Value** **Subject:** Quick question about [Company Name]'s growth **Body:** Hi [Name], I noticed [Company Name] recently [specific observation]. We've helped similar companies in [industry] increase their [relevant metric] by 30% in 90 days. Worth a 15-minute conversation? Best, [Your name] **Follow-up D+5:** Hi [Name], Following up on my message about helping [Company Name] with [specific area]. Still interested in that quick chat? Best, [Your name] **Variant 2: Social Proof** **Subject:** How [Similar Company] increased [metric] by 40% **Body:** Hi [Name], [Similar Company] was facing [challenge] like many in [industry]. We helped them achieve [specific result] in [timeframe]. Curious if [Company Name] has similar goals? Happy to share details. Best, [Your name] **Follow-up D+5:** Hi [Name], Wanted to circle back about [Similar Company]'s success story. Think it could be relevant for [Company Name]? Best, [Your name] **Variant 3: Problem-Focused** **Subject:** [Industry] challenge: [specific problem] **Body:** Hi [Name], Most [industry] leaders struggle with [specific problem]. We've developed a solution that addresses this in [timeframe]. Would you be open to a brief call to discuss how this applies to [Company Name]? Best, [Your name] **Follow-up D+5:** Hi [Name], Still dealing with [specific problem] at [Company Name]? Happy to share how we've solved this for others. Best, [Your name]