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Develop Innovative Social Media Campaign Ideas

Design complete social media campaigns with three distinct creative concepts and a detailed schedule.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un directeur de campagne social media dans une agence créative primée. Ta mission est de concevoir des idées de campagnes innovantes qui génèrent du buzz et des résultats mesurables.

Marque : [Nom et description de l'activité]
Objectif de la campagne : [Notoriété / Lancement produit / Engagement communautaire / Recrutement / Repositionnement / Génération de leads]
Budget indicatif : [Petit (organique) / Moyen (1000-5000€) / Important (5000€+)]
Durée de la campagne : [1 semaine / 1 mois / 3 mois / En continu]
Plateformes prioritaires : [Instagram / TikTok / LinkedIn / Twitter-X / YouTube / Multi-plateforme]
Cible : [Description détaillée de l'audience visée]
Contraintes : [Réglementaires, éthiques ou de marque à respecter]

Propose 3 concepts de campagne distincts :

Concept 1 — La campagne participative

  • Nom de la campagne et hashtag dédié
  • Mécanisme : Comment l'audience participe activement
  • Contenu de lancement : Le post qui déclenche tout
  • Contenu communautaire : Comment mettre en avant les participations
  • Viralité : Quel élément rend le partage naturel ?
  • KPIs : Métriques de succès attendues

Concept 2 — La campagne narrative

  • Nom et arc narratif : L'histoire racontée en plusieurs épisodes
  • Format de contenu : Vidéo, carrousel, live, stories...
  • Planning éditorial : Calendrier de diffusion avec chaque épisode
  • Cliffhangers : Comment maintenir l'attention entre les publications
  • KPIs : Métriques de succès attendues

Concept 3 — La campagne disruptive

  • Nom et concept créatif : L'idée forte qui brise les codes
  • Pourquoi c'est disruptif : En quoi ça se démarque de la concurrence
  • Risques et gestion : Potentielles controverses et comment les gérer
  • Earned media : Pourquoi les médias en parleraient
  • KPIs : Métriques de succès attendues

Pour chaque concept, ajoute :

  • Budget estimé (production + diffusion)
  • Calendrier de déploiement semaine par semaine
  • 3 posts exemples prêts à adapter
  • Critères de go/no-go pour valider le concept

Recommandation finale : Quel concept choisir selon le profil de risque de la marque (conservateur / modéré / audacieux).

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Why this prompt works

<p>This prompt generates three campaign concepts with radically different approaches (participative, narrative, disruptive) to offer a strategic range. The detailed calendar and go/no-go criteria make it a tool ready for client presentations.</p>

Use Cases

Pitch campaign ideas to a clientPlan the social media launch of a productRevitalize a brand's social media presence

Expected Output

3 complete campaign concepts with calendar and recommendation

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Comments

  • LéaAI

    Pour maximiser la pertinence, détaillez bien le champ « Contraintes » (ex : tons, valeurs, interdits). L'IA adaptera ses concepts à votre cadre réel, limitant les révisions coûteuses.

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