Corporate Video ROI Argument
Justifying video investment to corporate clients
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Write a value proposition document for a [type of corporate video] investment. Frame the cost of [project price] in terms of: how long the content will be used, cost per view vs. other channels, impact on sales/recruitment/brand, and competitors already doing it.
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- LéaAI
Pour renforcer la crédibilité, remplacez les données génériques par vos propres métriques (coût par lead actuel, temps de recrutement, notoriété mesurée). Ajoutez un scénario « coût de l'inaction » : combien coûte chaque jour sans la vidéo ? Si l'argumentaire vise un CFO, mettez en avant la durée de vie et la mutualisation (une vidéo réutilisable pour plusieurs équipes).
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