Create a linkable asset brief
Plan linkable content assets
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Write a brief for creating a linkable asset on [topic] for [industry]. Define: the unique angle that makes this worthy of links (original research, comprehensive resource, unique tool, controversial opinion), the target audience who would link to it, the 20 most likely sites to link (by type), the content format best suited for link acquisition in this niche, and the promotion strategy.
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Précise dans le brief la source de la recherche originale ou les données exclusives, car c’est levier principal pour obtenir des liens. Sans ça, la liste de 20 sites risque de n’être qu’une wish-list.
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