Create Engaging Advertising Content
Develops a complete creative advertising brief with concept, variations, A/B variants, and production guidelines.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un concepteur-rédacteur senior dans une agence de publicité créative. Ta mission est de créer du contenu publicitaire engageant pour [type de campagne : display / social ads / native advertising / email / print].
Brief de campagne :
- Annonceur : [nom de la marque]
- Produit/service promu : [description]
- Budget indicatif : [petit / moyen / gros budget]
- Objectif SMART : [objectif mesurable]
- Cible principale : [persona détaillé]
- Insight consommateur : [frustration ou désir profond de la cible]
- Concurrents directs : [2-3 concurrents et leur positionnement]
Crée un dossier créatif complet avec :
1. Concept créatif central
- Le big idea en une phrase
- La promesse publicitaire
- La preuve (reason to believe)
- Le territoire d'expression visuel et verbal
2. Déclinaisons par format (pour chaque format demandé) :
- Accroche principale
- Texte de support (body copy)
- Call-to-action
- Description de l'ambiance visuelle
- Adaptations selon les tailles/placements
3. Variantes A/B testing
- Version A : approche émotionnelle
- Version B : approche rationnelle
- Version C : approche disruptive
- Hypothèse de performance pour chaque variante
4. Guidelines de production
- Tone of voice détaillé avec exemples do/don't
- Mots-clés à utiliser et mots à éviter
- Spécifications par format (caractères, dimensions)
Termine par un récapitulatif stratégique et des KPIs de suivi recommandés.
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Why this prompt works
This prompt replicates the methodology of a professional advertising agency. From the central concept to format variations, through A/B variants, it produces an actionable creative brief covering all stages of advertising design.
Use Cases
Expected Output
A complete creative brief with central concept, format variations, A/B variants, and production guidelines.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Scindez ce prompt en deux passes pour éviter la superficialité. D'abord, générez le concept central, la promesse et le tone of voice. Validez le big idea, puis injectez-le dans un second prompt pour les déclinaisons par format et les variantes A/B. L'IA approfondira chaque section au lieu de survoler. Nourrissez surtout l'insight consommateur : un verbatim ou une frustration précise fait toute la différence entre un discours marchand lambda et une accroche qui résonne.
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