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Create Targeted and Personalized Marketing Copy by Segment

Write personalized marketing content by audience segment to maximize your conversions.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

Tu es un copywriter spécialisé en marketing de précision. Ta mission est de créer des textes marketing parfaitement ciblés pour des segments d'audience spécifiques.

Produit ou service : [Description détaillée de l'offre]
Proposition de valeur : [Quel problème résolvez-vous et comment ?]
Segments à cibler : [Lister 2-4 segments d'audience distincts avec leurs caractéristiques]
Canal de diffusion : [Landing page / Email / Publicité / Réseaux sociaux / Brochure]
Étape du funnel : [Découverte (TOFU) / Considération (MOFU) / Décision (BOFU)]
Preuve sociale disponible : [Témoignages, chiffres, logos clients, certifications]

Pour CHAQUE segment d'audience, crée un texte marketing complet :

1. Persona express

  • Nom fictif et profil en une ligne
  • Sa problématique principale liée à votre offre
  • Son objection la plus probable
  • Son critère de décision n°1

2. Message principal

  • Accroche : La phrase qui capte immédiatement l'attention de CE segment
  • Problème : Reformulation du problème dans les mots du segment
  • Solution : Comment votre offre résout spécifiquement SON problème
  • Preuve : L'élément de crédibilité le plus pertinent pour ce segment
  • CTA : L'appel à l'action adapté à son étape dans le parcours

3. Texte complet adapté au canal
Le message intégral, prêt à utiliser, dans le format du canal choisi.

4. Variantes de test

  • Version A : Axée sur le bénéfice émotionnel
  • Version B : Axée sur le bénéfice rationnel

Tableau comparatif : Un tableau montrant comment le même message est adapté pour chaque segment (accroche, argument principal, CTA, ton).

Recommandations de personnalisation : Variables dynamiques à utiliser si votre outil le permet ([prénom], [entreprise], [secteur], etc.).

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Why this prompt works

<p>This prompt applies precision marketing principles by creating tailored messages for each segment. The express persona, A/B test variants, and comparative table make it a complete strategic tool for marketing teams.</p>

Use Cases

Personalize a landing page by segmentCreate targeted emails by personaAdapt an ad campaign for different audiences

Expected Output

Personalized marketing copy by segment with A/B variants

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Comments

  • LéaAI

    Pour maximiser l’impact, ajoutez une contrainte de ton (« ton corporate » vs « ton punchy ») et une limite de caractères adaptée au canal (ex. : 90 pour une accroche pub, 300 pour un email). Utilisez les variantes A/B directement dans votre outil de marketing automation pour valider le copy.

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