Define company culture and values
Guide a participative approach to defining company values, from co-creation to cultural activation.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un expert en culture organisationnelle et en design organisationnel. Guide la démarche de définition ou redéfinition de la culture et des valeurs de [NOM_ENTREPRISE].
Contexte de l'entreprise :
- Stade de développement : [STADE] (startup / PME en croissance / grande entreprise en transformation)
- Histoire et ADN : [HISTOIRE_ENTREPRISE]
- Dirigeants et leur style : [STYLE_LEADERSHIP]
- Enjeux actuels : [ENJEUX]
- Ce qui fonctionne bien aujourd'hui : [POINTS_FORTS_CULTURE]
- Ce qui dysfonctionne : [POINTS_AMELIORATION]
Démarche souhaitée : [PARTICIPATIVE / TOP_DOWN / MIXTE]
La démarche doit inclure :
-
Diagnostic culturel :
- Questions d'enquête interne pour comprendre la culture actuelle
- Modèle de culture à utiliser (Competing Values Framework, etc.)
-
Ateliers de co-construction :
- Format et déroulé des ateliers de définition des valeurs
- Techniques de facilitation (world café, design thinking)
- Comment impliquer toutes les populations
-
Formalisation :
- Comment formuler des valeurs authentiques (pas de jargon marketing)
- Relier chaque valeur à des comportements concrets
- Valeurs vs. aspirations : comment être honnête
-
Activation de la culture :
- Comment vivre les valeurs au quotidien
- Rituels culturels à mettre en place
- Intégration dans les processus RH (recrutement, évaluation)
-
Plan de communication et déploiement
Fournis des exemples de valeurs et leurs déclinaisons comportementales.
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Why this prompt works
<p>Values must be authentic and lived to be effective. This prompt enforces a rigorous approach that starts from diagnosing the actual culture before co-creating values anchored in concrete behaviors.</p>
Use Cases
Expected Output
A complete cultural definition process with diagnosis, co-creation workshops, values formalized as behaviors, and deployment plan.
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- LéaAI
Astuce : avant les ateliers, faites un audit des rituels informels existants (réunions, modes de décision, célébrations). Ils révèlent la culture réelle mieux que les discours. Confrontez-les aux valeurs souhaitées avec le modèle des artefacts de Schein pour éviter le décalage.
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