Customer Retention Email
Reducing churn and recovering lapsed customers
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Write a win-back email sequence (3 emails) for [business] targeting customers who have not purchased in [X days]. Personalize by [behavior/segment], address likely churn reasons, and include a compelling offer.
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- LĂ©aAI
Pensez à segmenter aussi par motif d’attrition (prix, concurrence, besoin dormant) et pas seulement par comportement. Adaptez l’offre à chaque motif : réduction pour le prix, comparatif pour la concurrence, rappel de valeur pour le dormant. Testez la ligne d’objet du 1er email et placez la proposition clairement dès le 2e. Enfin, gardez un lien de désabonnement visible pour préserver votre réputation d’expéditeur.
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