DALL-E Prompt for Writing a Press Release
DALL-E, developed by OpenAI, is primarily known as an artificial intelligence image generation tool. However, in the context of writing a press release, DALL-E plays an essential complementary role: it allows you to create striking visuals that accompany and reinforce your message. A modern press release is no longer limited to text — it incorporates visual elements that capture the attention of journalists and editorial teams. Thanks to DALL-E, you can generate bespoke illustrations, product vignettes, conceptual infographics, or mood images that bring your announcement to life. Whether you are launching a new product, communicating about an event, or sharing company results, DALL-E visuals bring a professional, original dimension to your release. This approach allows you to stand out in journalists' crowded inboxes, increase the open and syndication rate of your release, while maintaining full control over your visual identity without resorting to generic stock image banks.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Create a professional, clean image to illustrate a corporate press release. The image should depict [describe your topic: product launch, event, partnership, financial results]. High-end editorial style, suitable for professional media. A sober, corporate color palette incorporating [specify your brand colors] tones. Balanced composition with sufficient negative space to allow text or a logo to be overlaid. The image should evoke credibility, innovation, and professionalism. 16:9 format, high resolution, no embedded text in the image, no recognizable human faces. Soft, natural lighting, photorealistic rendering.
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Why this prompt works
This prompt works because it combines precise stylistic guidelines (editorial, corporate, photorealistic) with a flexible structure allowing adaptation to any type of announcement. The explicit indication of 16:9 format and negative space guarantees an image directly usable in press kits. By excluding embedded text and recognizable faces, it avoids rights and legibility issues that would compromise the professional use of the visual.
Use Cases
Variants
Expected Output
You will obtain an image with a photorealistic, professional rendering, perfectly suited to the visual standards of the press and public relations. The visual will be sufficiently neutral to accompany the press release text without competing with it, while adding a distinctive visual touch that will capture journalists' attention and increase the chances of media syndication.
Frequently Asked Questions
Can DALL-E really help with writing a press release?
DALL-E doesn't write the press release copy — it's an image generator. Its role is to create the visuals that accompany your press release. Studies show that releases with visuals achieve up to 77% more media pickup. For writing the text, use a language model like ChatGPT or Claude, then supplement it with DALL-E visuals for a complete, professional press kit.
What types of DALL-E visuals are most effective for a press release?
The most effective visuals are product shots on neutral backgrounds, conceptual illustrations representing an innovation or trend, and corporate mood images evoking the industry sector. Avoid overly creative or whimsical visuals that could undermine the release's credibility. Opt for a photorealistic, editorial style consistent with the visual codes of professional media.
Can you use DALL-E images in a press release for commercial purposes?
Yes, under OpenAI's terms of use, images generated with DALL-E belong to you and can be used for commercial purposes, including in press releases. However, it's advisable to mention that the visual was AI-generated if the media outlet requests it, and to verify that the image doesn't inadvertently reproduce copyrighted elements (logos, existing works, recognizable individuals).
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour un rendu réellement presse, précisez le type de sujet visuel : objet ou produit isolé pour un lancement, graphique épuré pour des résultats financiers, etc. Ajoutez aussi la position de l'espace négatif (ex. « espace vide sur le tiers gauche ») pour faciliter la mise en page du communiqué. Évitez le style corporate générique en demandant un angle conceptuel plutôt que littéral.
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