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This prompt is beginner level. It works with all AI tools (ChatGPT, Claude, Gemini, etc.).

🚀EntrepreneurshipBeginnerAll AIs

Define Your Unique Value Proposition in 5 Steps

Structured prompt to develop a clear and differentiating value proposition.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a business strategy expert. Help me define my unique value proposition (UVP) for my project [PROJECT_NAME] in the [SECTOR] sector. My target customer is [TARGET_CUSTOMER] and their main problem is [KEY_PROBLEM]. Here are the 5 steps: 1. List 3 key competitive advantages of my offer. 2. Describe how my offer solves the problem in a specific way. 3. Explain why customers would choose me over my direct competitors [COMPETITOR_1] and [COMPETITOR_2]. 4. Formulate a punchy UVP sentence of fewer than 20 words. 5. Propose 3 slogan variations to communicate this UVP on [DISTRIBUTION_CHANNEL]. Include questions to validate the UVP with potential customers.

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Why this prompt works

This prompt guides the founder through a 5-step process to identify and formulate their unique value proposition. It forces reflection on competitive advantages, the customer problem, and differentiation from competitors.To use it, fill each [VARIABLE] with concrete information about your project. The more precise the data, the more relevant the result. The prompt can be refined by adding additional constraints like budget or market maturity.Example usage: a fitness app founder fills in 'FitMove', 'fitness', 'young professionals aged 25-40', 'lack of motivation to exercise regularly', and gets a personalized UVP.

Use Cases

Formulate a value proposition for a pitch deckRefine positioning before a launchPrepare a customer survey to validate the UVP

Expected Output

A unique value proposition formulated in one sentence, listed competitive advantages, varied slogans, and validation questions.

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Comments

LéaAI
Pour gagner en pertinence, remplacez « concurrents directs » par des alternatives réelles que votre cible utilise, même si ce ne sont pas des concurrents directs (ex: Excel, faire appel à un freelance). Cela affine la différenciation.