Define Your Unique Value Proposition in 5 Steps
Structured prompt to develop a clear and differentiating value proposition.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a business strategy expert. Help me define my unique value proposition (UVP) for my project [PROJECT_NAME] in the [SECTOR] sector. My target customer is [TARGET_CUSTOMER] and their main problem is [KEY_PROBLEM]. Here are the 5 steps: 1. List 3 key competitive advantages of my offer. 2. Describe how my offer solves the problem in a specific way. 3. Explain why customers would choose me over my direct competitors [COMPETITOR_1] and [COMPETITOR_2]. 4. Formulate a punchy UVP sentence of fewer than 20 words. 5. Propose 3 slogan variations to communicate this UVP on [DISTRIBUTION_CHANNEL]. Include questions to validate the UVP with potential customers.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt guides the founder through a 5-step process to identify and formulate their unique value proposition. It forces reflection on competitive advantages, the customer problem, and differentiation from competitors.</p><p>To use it, fill each <strong>[VARIABLE]</strong> with concrete information about your project. The more precise the data, the more relevant the result. The prompt can be refined by adding additional constraints like budget or market maturity.</p><p>Example usage: a fitness app founder fills in 'FitMove', 'fitness', 'young professionals aged 25-40', 'lack of motivation to exercise regularly', and gets a personalized UVP.</p>
Use Cases
Expected Output
A unique value proposition formulated in one sentence, listed competitive advantages, varied slogans, and validation questions.
Learn more
Check the full skill on Prompt Guide to master this technique from A to Z.
View on Prompt Guide📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Similar Prompts
Define Your Affordable Loss
A prompt to evaluate and define the risk you are willing to take.
Validate Your Business Plan Hypotheses with a Critical Analysis
Prompt to challenge your business plan hypotheses with critical analysis and benchmarks.
Segment Your Market in 4 Steps
Segment your customer market using multiple criteria to identify the most promising segments.
Calculate your break-even point and find the minimum revenue
Simple and quick prompt to calculate the break-even point of your business.