Design a card sorting study
Improve information architecture
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Design a card sorting study to improve the information architecture of [product/website]. Define: open vs closed sort rationale, the list of [N] cards to sort (suggest cards for [content domain]), instruction script for participants, how to analyze results (dendrograms, similarity matrix), and how many participants are needed for statistical reliability.
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Astuce : combinez tri ouvert et fermé en deux phases — d'abord ouvert pour générer les catégories, puis fermé pour valider la structure. Pour l'analyse, calculez le coefficient de consensus inter-participants (seuil ≥ 0,7) et utilisez la méthode de Ward pour les dendrogrammes. Prévoir 30 à 50 participants par segment assure une stabilité correcte.
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