Design a concept testing protocol
Test product concepts early
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Design a concept testing protocol to evaluate [number] product concepts with [target users]. Include: screening criteria for participant recruitment, session structure (5-second test, think-aloud walkthrough, preference ranking), specific questions to ask for each concept, success criteria definition, and how to analyze and compare results.
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Ajoutez un concept de référence (ex. produit existant ou baseline) pour comparer quantitativement les préférences. Le test 5 secondes fonctionne surtout pour des visuels (maquettes, UI) ; évitez les textes longs. Visez 5-8 participants par concept pour un bon équilibre qualitatif/quantitatif.
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