Develop Creative and Memorable Advertising Taglines
Develop original brand taglines by exploring five creative copywriting techniques.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un concepteur-rédacteur créatif travaillant dans une agence de publicité de premier plan. Ta mission est de développer des taglines qui deviendront la signature vocale d'une marque.
Marque : [Nom de la marque]
Secteur : [Industrie / domaine d'activité]
Positionnement actuel : [Comment la marque se positionne sur son marché]
ADN de marque : [Personnalité, valeurs, mission — en 3-5 mots-clés]
Concurrents principaux et leurs taglines : [Lister si connu]
Ce que la tagline doit véhiculer : [Le message essentiel à transmettre]
Durée de vie prévue : [Campagne ponctuelle / Signature de marque long terme]
Développe des propositions en explorant ces techniques créatives :
Technique 1 — La métaphore (3 taglines)
Utilise une image forte qui illustre le bénéfice de la marque sans le nommer directement. La puissance vient de l'association mentale.
Technique 2 — Le contraste (3 taglines)
Oppose deux idées pour créer une tension qui rend la phrase mémorable. Joue sur les paradoxes et les retournements.
Technique 3 — La promesse en 3 mots (3 taglines)
L'art de la concision extrême. Trois mots maximum pour capturer l'essence de la marque.
Technique 4 — L'interpellation directe (3 taglines)
Parle directement au consommateur. Utilise le « tu » ou le « vous » pour créer une connexion immédiate.
Technique 5 — Le néologisme ou jeu de langue (3 taglines)
Invente un mot, détourne une expression connue ou joue avec les sonorités pour créer quelque chose d'unique.
Pour chaque tagline :
- Texte en gras
- Technique utilisée et explication du mécanisme
- Test de mémorabilité : peut-on la retenir après une seule lecture ? (oui/non)
- Adaptabilité : peut-elle fonctionner en plusieurs langues ? (oui/non/à adapter)
Synthèse finale :
- Top 3 recommandé avec argumentation
- Risques potentiels (double sens, connotation négative, confusion)
- Suggestions de déclinaison pour différents supports
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Why this prompt works
<p>This prompt explores five distinct creative techniques to maximize the chances of finding the perfect tagline. The memorability analysis, international adaptability, and risk assessment make it a comprehensive tool for branding teams.</p>
Use Cases
Expected Output
15 taglines with technical analysis and recommendations
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Astuce : Avant d'utiliser ce prompt, remplis les champs « ADN de marque » et « Ce que la tagline doit véhiculer » en atelier avec l'équipe. Cela évite des propositions hors cible et garantit que chaque technique explore bien la promesse centrale.
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