Product Announcement Email
Announce a launch via email
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Write the announcement email for the launch of [BRAND]'s [NEW_PRODUCT/FEATURE]. The email targets [SEGMENT: EXISTING_CUSTOMERS/WARM_LEADS]. Structure: a catchy subject line that does not give everything away, an intro that builds anticipation, product reveal with the main benefit first, 3 key differentiating points, beta tester testimonial if available, CTA with appropriate urgency.
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Pensez à rédiger une version alternative pour les abonnés inactifs : angle « voici ce qui a changé depuis votre dernière visite ». Prévoyez aussi un email de relance pour les non-ouvreurs en modifiant l’objet et le CTA. Utilisez un préheader pour compléter l’objet sans tout révéler. Testez plusieurs formulations d’objet qui évoquent le bénéfice clé sans nommer le produit.
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