Learner Follow-up Email
Learner Engagement
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Write a sequence of 3 follow-up emails for learners who have not completed the e-learning course on [TOPIC] after [TIMEFRAME]. Email 1 (D+7): friendly reminder with benefits. Email 2 (D+14): offer of help and additional resources. Email 3 (D+21): final reminder with deadline and mild consequences. Engaging tone, not guilt-inducing.
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Ajoutez une ligne d’objet personnalisée avec le prénom et le pourcentage de progression (ex. « Thomas, vous êtes à 60% du parcours ») : cela augmente l’ouverture. Dans l’email 1, insérez un lien direct reprenant la dernière page visitée. Testez A/B les horaires d’envoi (mardi 10h vs jeudi 16h) pour optimiser le taux de clic. Enfin, pour l’email 3, prévoyez un bouton « reporter d’une semaine » afin de désamorcer la pression.
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