BTP Follow-Up: The Art of Customer Follow-Up That Converts
Generate personalized follow-up emails for BTP artisans, incorporating sector specifics (projects, deadlines, trust).
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a communication consultant for BTP artisans. Write a commercial follow-up email for [COMPANY_NAME], a craftsman specialized in [SPECIALTY] (e.g., masonry, electricity, plumbing, roofing). The email is addressed to [CONTACT_NAME], decision maker at [PROSPECT_CLIENT_NAME], whom you have already met or contacted [NUMBER_OF_DAYS] days ago following [CONTACT_REASON] (quote, visit, call). The prospect showed interest in [PROJECT_OR_NEED] (renovation, construction, repairs). BTP sector constraints to respect: professional but human tone, no overly technical jargon, value responsiveness and reliability (on-time project completion, compliance with standards), mention similar achievements [EXAMPLE_ACHIEVEMENT] to reassure, propose a concrete action (revisit, new call, adjusted quote) with [LIMITED_OFFER] (e.g., available slots). Include a quote or recommendation from a satisfied client [TESTIMONIAL]. Structure: Catchy subject line (max 8 words), 3 paragraphs maximum, signature with contact info [PHONE] and [EMAIL]. The tone should be direct but not aggressive.
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Why this prompt works
<p>This prompt is designed to <strong>generate effective follow-up emails</strong> using key variables like company name, specialty, prospect, and project. It incorporates BTP vocabulary (project, quote, standards) and real constraints (deadlines, trust).</p><p>To use it, replace each variable in [BRACKETS] with real information. The more specific you are (example achievement, testimonial), the more convincing the email will be. Adapt the tone according to your relationship with the prospect (already met or mere contact).</p><p>Expected result: a short, professional email that shows your expertise and encourages action. Ideal for artisans wanting structured commercial follow-up without losing the human touch.</p>
Use Cases
Expected Output
A complete follow-up email with subject, body in 3 paragraphs, signature. Personalized according to the provided variables, adapted to the BTP sector (professional tone, mentions of projects).
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- LéaAI
Pour un meilleur taux de réponse, ne vous contentez pas de remplacer les variables : explicitez la relation existante. Dites par exemple « suite à notre échange du 3 avril sur votre extension » plutôt que « suite à [RAISON_CONTACT] ». Plus le contexte injecté est précis, plus la relance paraît singulière et moins elle ressemble à un mailing.
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