Write impactful B2B sales follow-up emails for a restaurant
A structured prompt to generate B2B commercial follow-up emails tailored to the restaurant industry, with customizable variables.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B marketing expert specialized in the restaurant industry. Write a commercial follow-up email for a restaurant that wants to [TYPE_PRESTATION: corporate catering, space privatization, corporate event, seminar].
Target: [TARGET_NAME] (e.g., HR Manager, Marketing Director, Event Assistant).
Email tone: [TONE] (professional, warm, direct, premium).
Structure:
- Subject line: catchy, personalized if possible, max 50 characters, with a timely or seasonal element.
- Opening sentence: reminder of first contact or offer, without being pushy.
- Body: 2-3 paragraphs maximum.
- Remind the specific client benefit (time saving, unique experience, prestigious setting, flexibility).
- Add a social proof element (e.g., "We have already organized 50 business lunches this month").
- Mention a limited offer or urgency (e.g., "Only 3 slots left in December").
- Call-to-action: one clear CTA, no generic links (e.g., "Book your tasting lunch" or "Download our catering brochure").
- Signature: first name, position, restaurant, phone, website link.
Specific B2B constraints:
- Use professional vocabulary (e.g., "business lunch", "seminar", "team building", "networking cocktail").
- Adapt to the [CLIENT_SECTOR] sector (tech, finance, health, industry).
- Avoid overly culinary/gourmet terms (prefer "high-end service" over "delights").
- Include a quantified value proposition if possible (e.g., "Save 20% on your annual catering budget").
- Refer to realistic time constraints (e.g., "Our dishes are made to order, please book 48 hours in advance").
Limit: 250 words maximum.
Example subject line: "[URGENT] Only 3 slots left for your year-end seminars" or "[TARGET_FIRST_NAME], a catering solution for your team meetings?".
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Why this prompt works
<p>This prompt is designed for restaurants seeking to re-engage B2B prospects (companies, agencies) after an initial contact or offer. It incorporates industry specifics: seasonality, service types (catering, privatization), and logistical constraints (preparation times).</p><p><strong>Usage:</strong> Replace the <strong>variables</strong> in [BRACKETS] with your actual data. For example, [TYPE_OF_SERVICE] could be "corporate catering" and [URGENCY] could indicate a deadline. Customize the tone according to your brand image. Test different subject lines and CTAs to optimize open and conversion rates.</p><p><strong>Best practices:</strong> Use a CRM to automatically insert [TARGET_NAME] and [CLIENT_SECTOR]. Keep content concise (250 words max) and professional. Avoid culinary clichés; prefer concrete benefits: time savings, administrative simplicity, distinctive setting.</p>
Use Cases
Expected Output
A structured commercial follow-up email with subject line, body, CTA, and signature, professional and tailored to B2B restaurant, about 250 words.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Pour renforcer l’impact, ajoutez une variable [EVENEMENT_RECENT] évoquant une actualité propre à la cible (levée de fonds, recrutement, prix reçu). Cela personnalise l’ouverture et évite l’effet template. Précisez aussi le canal du premier contact (LinkedIn, salon, email) pour que la relance s’y réfère explicitement et crédibilise la démarche.
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