Conduct a B2B Market Study for a Web Agency
Structured prompt for conducting a complete market study for a web agency, with competitors, persona, levers, and SWOT.
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You are a digital strategy consultant for web agencies. Conduct a detailed market study for my agency [AGENCY_NAME], specialized in [SPECIALTY] (e.g., e-commerce sites, SaaS, UX/UI, technical SEO). Our target market is [CLIENT_SECTOR] (e.g., industry, healthcare, retail, B2B services). Our geographic area is [AREA] (e.g., metropolitan France, DACH, Benelux).
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Competitive analysis: list 5 direct competitors (similar web agencies) and 3 indirect ones (freelancers, no-code platforms). For each competitor, give their positioning, service offering, indicative pricing, typical client (size, sector, average budget [AVG_BUDGET] €), and acquisition channels. Highlight their technical strengths and weaknesses (technologies used, Google/Shopify certifications, development stack).
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Ideal client persona: describe the typical decision-maker (CEO, CTO, CMO) with their business objectives (e.g., increase online revenue, reduce acquisition cost, improve user experience). Specify their pain points (e.g., outdated site, poor SEO, low conversion rate) and selection criteria (e.g., industry expertise, sector references, technical stack, delivery timelines). Give their typical project budget (range: [LOW_BUDGET] - [HIGH_BUDGET] €).
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Specific B2B growth levers: propose 5 concrete marketing actions with KPIs. Include a local SEO strategy for the agency (long-tail keywords like 'web agency [CLIENT_SECTOR] [CITY]'), a LinkedIn prospecting plan (inmail with technical audit, nudging sequences), a partnership with [PARTNER_TYPE] (communications agencies, hosts, integrators), technical content marketing (case studies, performance benchmarks, SEO white papers), and a client referral program.
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SWOT analysis (max 1 line per item): strengths (technical stack, certifications, references), weaknesses (team size, brand awareness), opportunities (new markets, unsaturated niches), threats (low-cost competition, generative AI).
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Immediate recommendation: give one priority action to launch within 7 days with a budget, a responsible person, and a success KPI.
Use numerical data and concrete examples for each point.
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Why this prompt works
<p>This prompt is designed for directors and marketing managers of web agencies wishing to refine their positioning and commercial strategy. It produces an operational market study, directly usable for prospecting and improving the offer.</p><p>To use it, replace the variables in square brackets with your real data: <strong>[AGENCY_NAME]</strong>, <strong>[SPECIALTY]</strong>, <strong>[CLIENT_SECTOR]</strong>, <strong>[AREA]</strong>, <strong>[AVG_BUDGET]</strong>, <strong>[LOW_BUDGET]</strong>, <strong>[HIGH_BUDGET]</strong>, <strong>[CITY]</strong>, and <strong>[PARTNER_TYPE]</strong>. The more precise the values, the more relevant the analysis.</p><p>The expected result is a document structured in 5 sections, ideal for preparing an investor pitch, an internal strategy session, or a commercial action plan. Use the insights to prioritize your acquisition channels and differentiate your offer.</p>
Use Cases
Expected Output
A structured report in 5 parts: competitive analysis, client persona, growth levers, SWOT, priority recommendation. Each section includes numerical data and concrete examples.
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