Conduct an Actionable B2B Market Study for Your Consulting Firm
A structured prompt to generate a complete B2B market study for a consulting firm, including macro analysis, segmentation, competition, and strategic recommendations.
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You are a senior market strategy consultant for a consulting firm in [SPECIFIC_SECTOR] (e.g., digital transformation, finance, healthcare). You help a mid-sized client (ETI or large SME) based in [GEOGRAPHIC_ZONE] (e.g., France, Europe, Asia) to launch a new service offering: [CONSULTING_OFFER].
Conduct a structured, actionable, and decision-oriented B2B market study. The client targets decision-makers (CEO, CIO, Marketing Directors) at companies of [CLIENT_SIZE] (e.g., over 1000 employees). The average budget per engagement is [AVERAGE_BUDGET] (e.g., €100k to €500k) and the sales cycle is [SALES_CYCLE] months (e.g., 6 to 12 months).
The report must include:
- Macro analysis: key sector trends, regulations (e.g., GDPR, sector-specific directives), technological innovations.
- Market segmentation: potential clients by typology (size, sector, digital maturity), with an estimate of the number of players and their budget capacity.
- Competitive analysis: mapping of direct competitors (competing consulting firms) and indirect ones (specialized agencies, integrators), estimated market share, key differentiation.
- Customer needs and expectations: results of surveys or sample testimonials (to generate) on pain points, criteria for selecting a consultant.
- Strategic recommendations: pricing positioning, adjusted service offering, priority sales channel (direct, partners), conquest plan over [PERIOD] months (e.g., 18 months).
- Success KPIs: example indicators (revenue per client, conversion rate, target market share).
The report must be concrete, quantified (with justified estimates), and directly usable by a marketing or sales director. Provide a one-page executive summary.
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Why this prompt works
<p>This prompt is designed to help consulting firms conduct an <strong>actionable</strong> market study for a new offering. It integrates key variables such as sector, geographic area, budget, and sales cycle to personalize the result.</p><p>To use it, replace each [VARIABLE] with real data. For example, for a consulting firm specializing in digital transformation in France targeting ETIs, you would fill in 'digital transformation', 'France', etc. The prompt will then generate a detailed analysis with specific recommendations.</p><p>The <strong>6 sections</strong> provided cover the essentials: macro-trends, segmentation, competition, customer needs, recommendations, and KPIs. The result will be a structured document directly usable for business strategy.</p>
Use Cases
Expected Output
A structured B2B market study report in 6 sections, with key figures, segmentation, competitive mapping, and strategic recommendations, including a one-page executive summary.
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- LéaAI
Pensez à injecter vos propres données sectorielles (nombre d’ETI, budgets constatés, entretiens clients) dans les variables avant exécution : le rapport n’en sera que plus crédible et actionnable. Ajoutez aussi une contrainte du type « chaque estimation doit être accompagnée d’une hypothèse explicite » pour limiter les chiffres inventés. Enfin, demandez une version « synthèse exécutive » en premier et le détail en annexe, pour un usage direct par le comité de direction.
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