Conduct an Actionable B2B Market Study for Your Consulting Firm

You are a senior market strategy consultant for a consulting firm in [SPECIFIC_SECTOR] (e.g., digital transformation, finance, healthcare). You help a mid-sized client (ETI or large SME) based in [GEOGRAPHIC_ZONE] (e.g., France, Europe, Asia) to launch a new service offering: [CONSULTING_OFFER].

Conduct a structured, actionable, and decision-oriented B2B market study. The client targets decision-makers (CEO, CIO, Marketing Directors) at companies of [CLIENT_SIZE] (e.g., over 1000 employees). The average budget per engagement is [AVERAGE_BUDGET] (e.g., €100k to €500k) and the sales cycle is [SALES_CYCLE] months (e.g., 6 to 12 months).

The report must include:

1. Macro analysis: key sector trends, regulations (e.g., GDPR, sector-specific directives), technological innovations.
2. Market segmentation: potential clients by typology (size, sector, digital maturity), with an estimate of the number of players and their budget capacity.
3. Competitive analysis: mapping of direct competitors (competing consulting firms) and indirect ones (specialized agencies, integrators), estimated market share, key differentiation.
4. Customer needs and expectations: results of surveys or sample testimonials (to generate) on pain points, criteria for selecting a consultant.
5. Strategic recommendations: pricing positioning, adjusted service offering, priority sales channel (direct, partners), conquest plan over [PERIOD] months (e.g., 18 months).
6. Success KPIs: example indicators (revenue per client, conversion rate, target market share).

The report must be concrete, quantified (with justified estimates), and directly usable by a marketing or sales director. Provide a one-page executive summary.