Complete Market Study for Launching or Developing a Restaurant

I am the head of a restaurant group or a strategy consultant. Create a complete market study for a new restaurant concept: [CONCEPT] located in [CITY/DISTRICT]. The study must include:

1. Demand analysis: market size (number of meals eaten away from home), consumer profile (age, income, consumption habits), current trends (e.g., flexitarianism, local, digitalization, delivery). Data sources: INSEE, CHD Expert, Gira Conseil, Food Service Vision reports. Provide key figures for [POPULATION_SIZE] inhabitants.

2. Competitive analysis: identify 5 direct competitors (same cuisine type) and 5 indirect competitors (dining alternatives). For each competitor, evaluate: pricing position (appetizer/main/dessert), Google reviews (average and number), strengths and weaknesses, marketing strategy (social media, loyalty programs). Use a synthetic SWOT matrix.

3. Location analysis: assess pedestrian traffic, visibility, proximity to offices/shops, parking, public transport. Provide a commercial potential indicator (excellent, good, average, poor) justified by objective criteria.

4. Operational recommendations: concept, menu (number of covers, target average check), pricing strategy (with psychological thresholds), opening plan in 3 phases (pre-opening, launch, stabilization). Include a preliminary marketing budget (customer acquisition target by channel).

5. Priority action plan: list of 10 concrete actions classified by urgency (immediate, short term, medium term) with associated KPIs (e.g., EBITDA, customer acquisition cost, table turnover rate).

Write as an expert restaurant consultant, with a professional tone and data-driven recommendations. Use real industry data (average margins, raw material costs, variation rates).