Complete Market Study for Launching or Developing a Restaurant
Advanced prompt for conducting a complete market study for a restaurant, including competitive analysis, catchment area, and action plan.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
I am the head of a restaurant group or a strategy consultant. Create a complete market study for a new restaurant concept: [CONCEPT] located in [CITY/DISTRICT]. The study must include:
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Demand analysis: market size (number of meals eaten away from home), consumer profile (age, income, consumption habits), current trends (e.g., flexitarianism, local, digitalization, delivery). Data sources: INSEE, CHD Expert, Gira Conseil, Food Service Vision reports. Provide key figures for [POPULATION_SIZE] inhabitants.
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Competitive analysis: identify 5 direct competitors (same cuisine type) and 5 indirect competitors (dining alternatives). For each competitor, evaluate: pricing position (appetizer/main/dessert), Google reviews (average and number), strengths and weaknesses, marketing strategy (social media, loyalty programs). Use a synthetic SWOT matrix.
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Location analysis: assess pedestrian traffic, visibility, proximity to offices/shops, parking, public transport. Provide a commercial potential indicator (excellent, good, average, poor) justified by objective criteria.
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Operational recommendations: concept, menu (number of covers, target average check), pricing strategy (with psychological thresholds), opening plan in 3 phases (pre-opening, launch, stabilization). Include a preliminary marketing budget (customer acquisition target by channel).
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Priority action plan: list of 10 concrete actions classified by urgency (immediate, short term, medium term) with associated KPIs (e.g., EBITDA, customer acquisition cost, table turnover rate).
Write as an expert restaurant consultant, with a professional tone and data-driven recommendations. Use real industry data (average margins, raw material costs, variation rates).
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Why this prompt works
<p>This prompt is designed for restaurant professionals (executives, consultants) who want a detailed and actionable market study. It incorporates sector-specific features: analysis of pedestrian flow, average check, profitability ratios (food cost, payroll), and consumer typologies.</p><p>To use it, replace the variables in [BRACKETS] with your project data: [CONCEPT] (cuisine type, ambiance), [CITY/DISTRICT] (precise location), [POPULATION_SIZE] (demographic data). The prompt is structured in 5 parts to cover all key aspects. The AI will generate data-driven and contextualized content, ready to be presented to a steering committee or investors.</p><p>Typical use cases include opening a new restaurant, repositioning an existing concept, or preparing for fundraising. For optimal results, provide accurate information in the variables and adjust the level of detail according to your needs.</p>
Use Cases
Expected Output
A structured report of approximately 1500 to 2000 words, including tables, SWOT matrices, and data-driven recommendations. The content will be directly usable for strategic decision-making.
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- LĂ©aAI
Précisez votre zone de chalandise primaire (5 à 10 min à pied) plutôt que la population totale de la ville : les données de consommation hors domicile y sont plus fiables. Croisez les sources payantes avec l’INSEE et les observatoires locaux pour rester crédible. Enfin, ajoutez un plan financier prévisionnel avec seuil de rentabilité et coûts fixes, pour rendre l’étude réellement bancable auprès d’investisseurs.
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