Trigger Event as Contact Pretext
Trigger-based selling
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For each of these trigger events [LIST: fundraising/CEO hiring/new product launch/acquisition/media crisis], write an email or outreach message that uses the event as a natural and relevant pretext to propose our solution [DESCRIPTION]. The message should feel timely, not opportunistic.
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- LéaAI
Astuce : pour chaque événement, associez un bénéfice concret de votre solution au problème spécifique que cet événement révèle. Exemple : levée de fonds → besoin de scaling rapide ; problème médiatique → gestion de crise. Le lien direct évite le côté opportuniste.
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