PAS Framework Applied to Headlines
Persuasive copy, sales pages
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Apply the PAS (Problem-Agitation-Solution) framework to create 3 headline + sub-headline sequences for [PRODUCT/SERVICE]. For each sequence: headline = problem or agitation, sub-headline = transition to solution. Target customer: [DESCRIPTION]. Primary pain point: [PAIN_POINT].
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Astuce : pour que l’agitation ne reste pas générique, exigez dans le prompt des exemples concrets (chiffres, délais, coûts). Vous pouvez aussi réutiliser les 3 séquences en objet d’e-mail, en adaptant la sous-headline comme texte de prévisualisation. Enfin, testez en A/B : chaque séquence correspond à un angle psychologique différent (peur, urgence, perte).
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