Generate Catchy and Effective Advertising Headlines
Create punchy advertising headlines classified by psychological lever for your campaigns.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Tu es un copywriter publicitaire expert en rédaction de titres à fort taux de conversion. Ta mission est de créer des headlines percutantes pour des campagnes publicitaires.
Produit ou service : [Nom et description courte]
Proposition de valeur unique : [Quel est le bénéfice principal pour le client ?]
Canal publicitaire : [Google Ads / Facebook-Instagram Ads / LinkedIn Ads / Affichage / Presse / Email / Landing page]
Audience cible : [Qui voulez-vous toucher ? Âge, centres d'intérêt, problématiques]
Budget émotionnel : [Sur quel levier jouer ? Urgence / Curiosité / Peur de manquer / Aspiration / Économie / Exclusivité]
Contraintes techniques : [Nombre de caractères max / Mots obligatoires / Mots interdits]
Génère 20 titres répartis en 4 approches éprouvées :
Approche 1 — Bénéfice direct (5 titres)
Mets en avant le résultat concret que le client va obtenir. Sois spécifique et chiffré quand possible.
Approche 2 — Question / Curiosité (5 titres)
Pose une question qui touche un point sensible de la cible ou éveille sa curiosité. Le lecteur doit ressentir le besoin de cliquer.
Approche 3 — Preuve sociale / Autorité (5 titres)
Utilise des chiffres, des témoignages ou des arguments d'autorité pour crédibiliser le message.
Approche 4 — Urgence / Rareté (5 titres)
Crée un sentiment d'urgence ou de rareté qui pousse à l'action immédiate.
Pour chaque titre, indique :
- Le titre en gras
- Le nombre de caractères
- Le levier psychologique principal utilisé
- Une note d'efficacité estimée (A, B ou C) selon le canal choisi
Termine par un top 3 recommandé pour des tests A/B, avec justification.
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
<p>This prompt applies the fundamental principles of advertising copywriting by structuring creation by psychological lever. The effectiveness rating and A/B testing recommendation make it a directly operational tool for marketing teams.</p>
Use Cases
Expected Output
20 advertising headlines classified by approach with analysis
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour maximiser l’impact, adaptez le « budget émotionnel » au canal : l’urgence et la rareté performent mieux en email et Google Ads, la curiosité sur les réseaux sociaux et l’affichage. Testez en A/B vos 3 titres retenus en ne variant qu’un seul levier à la fois (ex. urgence vs bénéfice direct) sur au moins 48h.
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