Landing page that converts B2B decision-makers into web agency clients
Structured prompt to generate a B2B landing page for web agencies, with key variables to personalize the message and maximize conversion among decision-makers.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are an expert in copywriting and conversion for web agencies. Write the complete content of a B2B landing page aimed at converting [target_profile] (executives, marketing directors, scale-up founders). The landing page is intended to sell [type_of_service] (e.g., website redesign, digital strategy, custom development).
Mandatory structure:
- Hero: punchy headline + sub-headline focused on the [main_problem] the agency solves + primary CTA.
- 'Social proof' section: client logos, quantified testimonials (e.g., '+300% leads in 6 months'). Insert a powerful [key_testimonial].
- 'Problem/Solution' section: describe the client's pain (e.g., slow site, low conversion) then the agency solution.
- 'Services' section: 3-4 services with concrete benefit for each. Use [industry_vocabulary] (e.g., UX, SEO, conversion rate, sales funnel).
- 'Process' section: clear steps (audit, design, development, launch) with [average_timeline] and guarantees.
- 'Final CTA' section: limited offer, urgency, risk-free commitment.
Tone: professional, direct, ROI-focused. Avoid empty jargon. Use action verbs. Include 3 to 5 micro-commitments (buttons, links) with catchy [CTA_words]. Add a [context_note] to personalize the offer.
Length: 600 to 1000 words, with headings and subheadings. Include basic HTML tags (h1, h2, p, ul). No CSS.
Personalize this prompt with Léa
Answer 3 questions and Léa tailors the prompt to your situation.
Why this prompt works
<p>This prompt is designed to produce custom landing page content for a B2B web agency. It guides the AI to adopt a proven conversion structure, replacing variables <strong>[target_profile]</strong>, <strong>[type_of_service]</strong>, etc., with your actual data. Use it by pasting the prompt into the AI (ChatGPT, Claude, etc.) with your specific information.</p><p>For best results, prepare your variables in advance: clearly identify your target (e.g., "CTO of tech SMBs"), your flagship service (e.g., "UX/UI redesign"), and a strong testimonial. The prompt enforces an ROI-centric tone, essential to convince solvent decision-makers.</p><p>After generation, review and adapt the tone to your brand. You can also ask the AI to rephrase certain sections or add elements like an FAQ or an 'About' section. This prompt serves as a solid base, but human customization remains key.</p>
Use Cases
Expected Output
A complete landing page structured in HTML with hero, social proof, problem/solution section, services, process, and CTA. The text is persuasive, focused on the client's ROI, and uses the inserted variables. Length between 600 and 1000 words.
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