Lead Follow-Up Email Sequence
Systematically following up with new leads
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Write a 5-email follow-up sequence for a new lead who inquired about buying a home in [area] in [timeframe]. Email 1 (immediate): acknowledge their inquiry and offer value. Email 2 (Day 3): provide useful market insight. Email 3 (Day 7): share a relevant listing or opportunity. Email 4 (Day 14): offer a consultation. Email 5 (Day 30): long-term stay-in-touch. Each email under 150 words.
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Pour renforcer l'efficacité de cette séquence, ajoutez une étape conditionnelle : si le prospect clique sur un lien de l'email 3, avancez l'envoi de l'email 4 à Jour 10. Précisez aussi l'objet de chaque email et intégrez des variables de personnalisation (prénom, type de bien recherché). Testez les horaires d'envoi pour maximiser l'ouverture, et prévoyez une version SMS pour les prospects très chauds.
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