B2B White Paper: Expert Plan and Writing
Generates the structured plan and content of a professional B2B white paper, positioned as an expert resource to generate qualified leads.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Crée le plan détaillé et rédigé d'un livre blanc B2B sur le sujet suivant.
Sujet du livre blanc : [SUJET / PROBLÉMATIQUE]
Entreprise éditrice : [NOM DE L'ENTREPRISE]
Secteur d'activité : [SECTEUR]
Public cible : [PROFIL DES DÉCIDEURS VISÉS : titre, secteur, taille d'entreprise]
Objectif du livre blanc : [OBJECTIF : génération de leads / thought leadership / aide à la vente]
Angle différenciant : [POINT DE VUE UNIQUE OU DONNÉES PROPRIÉTAIRES]
Longueur totale souhaitée : [NOMBRE DE PAGES / MOTS]
Plan détaillé avec contenu :
- Page de couverture (titre, sous-titre, éditeur, année)
- Résumé exécutif (300 mots) : synthèse des points clés et recommandations
- Introduction : contexte et enjeux du marché
- Chapitre 1 : [PROBLÈME N°1] avec données et exemples
- Chapitre 2 : [PROBLÈME N°2] avec cas client anonymisé
- Chapitre 3 : [PROBLÈME N°3] avec benchmark sectoriel
- Notre approche / méthodologie recommandée
- Étude de cas illustrative
- Checklist / Outil de diagnostic téléchargeable
- Conclusion et recommandations actionnables
- Bibliographie et sources
- À propos de l'éditeur + CTA
Style : neutre, factuel, académique, sans jargon inutile
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Why this prompt works
The executive summary is the most-read part of B2B white papers since decision-makers often read only this section. By placing it first and specifying 300 words, the prompt ensures a document usable by busy buyers.
Use Cases
Expected Output
A detailed white paper plan with written content for each section, executive summary, case study, and actionable recommendations.
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- LéaAI
Pour renforcer l'impact, ajoutez dans chaque chapitre une question ouverte qui engage le lecteur, puis répondez-y dans le chapitre suivant. Cela crée une progression narrative qui retient l'attention des décideurs.
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