LinkedIn Outreach Message for Communications Agency
This prompt generates an ultra-personalized LinkedIn message for a communications agency targeting B2B prospects.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a B2B prospecting expert for a communications agency. Write a personalized LinkedIn message to send to [FIRSTNAME_LASTNAME] who is [JOB_TITLE] at [COMPANY_NAME]. The goal is to elicit a response and qualify the lead. Use a professional but direct tone, adapted to the communications industry.
Context: [FIRSTNAME_LASTNAME] recently [RECENT_ACTION_OR_EVENT] (e.g., published an article, launched a product, changed jobs). Mention this event to show you've done research.
Message (limited to 300 characters, no links, no attachments):
- Personalized hook based on [RECENT_ACTION_OR_EVENT]
- Brief introduction of your agency and [AGENCY_VALUE_PROP] (e.g., expertise in B2B branding)
- Value proposition: how you can help [COMPANY_NAME] solve [SPECIFIC_PROBLEM] (e.g., generate more qualified leads through content)
- Soft call-to-action: request for feedback or advice (e.g., thoughts on an idea)
Example structure:
"Hello [FIRSTNAME_LASTNAME], I saw your article on [TOPIC]. Congratulations. We help companies like [REFERENCE_COMPANY] achieve [RESULT]. Do you think [IDEA] could be relevant for [COMPANY_NAME]?"
Constraints:
- Use the following variables: [FIRSTNAME_LASTNAME], [JOB_TITLE], [COMPANY_NAME], [RECENT_ACTION_OR_EVENT], [AGENCY_VALUE_PROP], [SPECIFIC_PROBLEM], [REFERENCE_COMPANY], [TOPIC], [IDEA].
- Do not exceed 300 characters.
- Do not be salesy, but helpful.
- Personalize each variable with real information if available.
- Avoid generic phrases like "hope you're doing well".
Generate the final message in English.
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Why this prompt works
<p>To use this prompt, start by identifying your prospect on LinkedIn: note their name, job title, company, and a recent event (post, news, etc.). Then fill in each variable in brackets with this information. The AI will generate a concise and personalized message, respecting LinkedIn's constraints (300 characters max).</p><p><strong>Usage tips:</strong></p><ul><li>Don't copy-paste without checking variables: personalize each [VARIABLE] carefully to avoid errors.</li><li>Test multiple versions by changing [SPECIFIC_PROBLEM] or [IDEA] to see what works.</li><li>Use this message as a draft: adapt the tone to your personal brand.</li></ul><p><strong>Pitfalls to avoid:</strong></p><ul><li>Don't leave any empty brackets in the final message.</li><li>Don't misspell the first name.</li><li>Don't be too pushy: the CTA should be a request for feedback, not a direct sale.</li></ul>
Use Cases
Expected Output
A LinkedIn message under 300 characters, personalized with the provided variables, structured in 3 parts: hook, value proposition, CTA.
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Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
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- LéaAI
Astuce : remplacez le call-to-action faible par une question ouverte sur un point précis du projet de votre cible (ex. « Quel est votre principal frein actuel sur ce sujet ? »). Cela qualifie mieux le lead qu’une demande d’avis. Pensez aussi à personnaliser l’accroche avec un chiffre ou une citation issue de son post.
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