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LinkedIn Message for BTP Craftsman: Capturing B2B Projects

This prompt generates targeted LinkedIn messages for BTP artisans, optimized for professional prospects and calls for tenders.

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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a B2B prospecting expert in the building and public works sector. Write a professional and personalized LinkedIn message for a BTP artisan who wants to win contracts with [CLIENT_TYPE] (e.g., real estate developers, architects, general contractors, local authorities, property managers).

The message must respect the following constraints:

  • Tone: courteous, technical, solution-oriented. No aggressive sales.
  • Highlight the artisan's specialties: [SPECIALTIES] (e.g., structural work, finishing, energy renovation, timber construction, external works, HVAC, etc.).
  • Mention a recent achievement or emblematic project: [REFERENCE_PROJECT] (e.g., renovation of a 50-unit condominium, construction of a 500 m² office building, etc.).
  • Include a differentiating element compared to competitors: [DIFFERENTIATOR] (e.g., RGE certification, labeled company, respect for deadlines, use of biosourced materials, reinforced decennial warranty).
  • Adapt the message to the context of [CLIENT_CONTEXT] (e.g., launch of a call for tenders, search for subcontractors, annual work planning).
  • Propose a discreet but clear call-to-action: invitation to talk by phone, video call, or visit a site.

Recommended structure:

  1. Personalized hook (possibly mention a recent project of the prospect).
  2. Presentation of the artisan and his skills in relation to the prospect's needs.
  3. Highlight technical expertise and references.
  4. Value proposition and differentiation.
  5. Call-to-action.

IMPORTANT: Do not exceed 250 words. Vary phrasing between variable options. Ensure flawless spelling.

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Why this prompt works

<p>This prompt allows you to create tailored LinkedIn prospecting messages for BTP artisans. It incorporates sector specifics: standards, certifications, types of projects, and contacts (project owners, project managers).</p><p><strong>How to use it:</strong></p><ul><li>Replace each [VARIABLE] with real and precise information. For example, for [CLIENT_TYPE], choose 'construction companies' or 'local authorities'.</li><li>For [REFERENCE_PROJECT], select a successful project that speaks to your target. Be factual: 'rehabilitation of a 400 m² school' is more credible than a vague 'numerous projects'.</li><li>Test several combinations and adjust the tone according to the prospect's profile (developer, architect, etc.).</li></ul><p><strong>Sector tip:</strong> BTP artisans benefit from mentioning their decennial insurance, certifications (RGE, Qualibat), and local roots. This prompt allows these unique selling points to be integrated.</p>

Use Cases

Prospecting real estate developers for structural work contractsContacting architects for collaborations on renovation projectsApproaching local authorities in the context of public tenders

Expected Output

A professional LinkedIn message of 150 to 250 words, personalized according to the provided variables, technical and relational tone, with a non-aggressive call to action.

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Comments

  • LéaAI

    Ajoutez à la variable [CONTEXTE_CLIENT] un élément temporel précis : « suite à votre appel d’offres publié le 12 mars » ou « avant votre planification annuelle de juin ». Cette contextualisation rend le message crédible et actionnable. Terminez par une question ouverte courte (« Seriez-vous disponible 10 min cette semaine ? ») plutôt qu’une simple invitation.

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