Midjourney Prompt for Optimizing Ads
Midjourney has become an essential tool for marketing teams and creatives looking to produce high-impact ad visuals without mobilizing a substantial photo budget. Thanks to its ability to generate photorealistic images, sophisticated product staging, and visual compositions aligned with the codes of major campaigns, Midjourney enables rapid iteration on creative concepts even before launching a production. Whether you're designing display banners, social media visuals, or creatives for Meta Ads campaigns, a well-structured prompt makes all the difference between an amateur visual and an image that captures attention and generates clicks. Ad optimization involves testing multiple visual angles: moods, framing, color palettes, photographic styles. Midjourney excels at this fast exploration, allowing you to produce in minutes what would take hours in a studio. This guide offers an optimized main prompt as well as variants suited to your level, to turn Midjourney into a true machine for creating high-performing ads.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Professional advertising photography of [PRODUCT] placed on [SURFACE], shot with a Canon EOS R5, 85mm lens, shallow depth of field, soft golden hour lighting from the left, clean minimalist background in [COLOR] tones, commercial product photography style, luxury brand aesthetic, high-end retouching, vibrant colors with subtle contrast, composition following the rule of thirds with negative space for ad copy placement on the right side, 4K ultra-detailed --ar 4:5 --style raw --stylize 200 --quality 2
Personalize this prompt with Léa
Léa rewrites this prompt for your job and your exact goal — 3 quick questions.
Why this prompt works
This prompt works because it combines concrete photographic references (camera, lens, lighting) that Midjourney interprets accurately to produce a photorealistic result. The explicit indication to leave space for ad copy ensures a visual directly usable without recropping. The --style raw and --stylize 200 parameters maintain a balance between commercial realism and aesthetic quality, avoiding the overly artificial look of default renderings.
Use Cases
Variants
Expected Output
You'll get a studio-quality image showcasing your product in a professional advertising framing, with controlled lighting and a free area to integrate your headline and call-to-action. The result will be comparable to a high-end campaign photo, ready to be used on social media, display ads, or in a newsletter.
Frequently Asked Questions
Which image ratio should I choose in Midjourney for my ads?
The ratio depends on your distribution channel. Use --ar 4:5 for Instagram and Facebook ads (Meta's recommended format to maximize feed space), --ar 9:16 for Stories and Reels, --ar 16:9 for YouTube banners and website headers, and --ar 1:1 for a versatile format that works on most platforms. Always check the specifications of your target platform before generating your visuals.
How do I achieve a photorealistic rather than illustrative look for my ads?
For a photorealistic result, combine several techniques: mention a specific camera and lens (Canon EOS R5, Sony A7IV), specify the lighting type (studio strobes, golden hour, softbox), add descriptors like 'commercial photography', 'editorial photo', 'high-end retouching'. Use the --style raw parameter to reduce Midjourney's automatic aestheticization, and keep --stylize between 100 and 250. Avoid terms like 'illustration', 'painting', 'digital art' that steer away from photorealism.
How can I ensure there is clear space for my ad text in the generated image?
Directly incorporate composition instructions into your prompt, such as 'negative space on the right side for text overlay', 'clean area for ad copy placement', or 'minimalist background with 40% empty space for headline'. You can also specify 'rule of thirds composition with subject on the left third' to naturally clear space on the right. If the result doesn't leave enough room, use Midjourney's Zoom Out feature to extend the image and create more margin around the subject.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour des déclinaisons publicitaires, variez le rapport d’aspect selon le canal : 4:5 pour Facebook/Instagram, 1:1 pour les in-feed, 9:16 pour les stories. Remplacez [PRODUIT] par une description matériau/couleur (ex. « flacon en verre dépoli ambré ») et [SURFACE] par une matière précise (marbre, béton, bois). Ajoutez `--no text` pour éviter les faux logos.
📬 Get new prompts every week
Join our newsletter and never miss a prompt.
Go further
Similar Prompts
Claude Prompt for Writing a Newsletter
Writing an engaging and regular newsletter is a major challenge for content creators, marketers, and entrepreneurs. Between writer's block, maintaining a consistent tone, and the need to captivate a distracted audience, the process can quickly become time-consuming. Claude excels at writing newsletters thanks to its ability to structure information, adapt editorial tone, and produce content that sounds authentic rather than AI-generated. Whether you publish a weekly industry news newsletter, a personal digest, or a nurturing sequence for your business, Claude can help at every stage: from defining the editorial angle to full writing, including catchy subject lines and calls to action. The goal is not to fully delegate your voice to AI, but to use it as a co-writer that accelerates your production while respecting your editorial identity. With the right prompts, you turn a multi-hour task into a smooth 30-minute workflow.
Social Media Competitive Benchmark
Compare against competitors
Mistral Prompt for Landing Page Optimization
Landing page optimization is a strategic lever to maximize your conversions, and Mistral is proving to be a formidable ally in this endeavor. Thanks to its advanced contextual understanding and French text generation capabilities, Mistral can analyze every element of your page — from the catchy headline to the final call-to-action — and propose concrete improvements based on best practices in copywriting and UX design. Whether you're looking to reduce your bounce rate, improve the clarity of your value proposition, or restructure your sales pitch, Mistral allows you to get a detailed audit and actionable recommendations in seconds. Mistral's major advantage lies in its mastery of native French, which ensures suggestions perfectly adapted to the linguistic and cultural subtleties of your French-speaking audience. By combining structural analysis, copywriting optimization, and UX recommendations, you transform a static page into a true high-performance conversion funnel. Discover how to formulate the ideal prompt to get the best out of Mistral for your landing page optimization.
Sora Prompt for Writing a Newsletter
Sora, the artificial intelligence model developed by OpenAI, offers remarkable capabilities for creating visual and multimedia content. When writing a newsletter, Sora can transform your editorial approach by generating impactful visual elements to accompany your text. Whether you are a marketing manager, content creator, or entrepreneur, integrating Sora into your newsletter creation process allows you to produce more engaging and professional communications. By combining precise instructions with Sora's generative capabilities, you can create custom visuals to illustrate each section of your newsletter, from header banners to thematic illustrations. This approach significantly reduces the time spent searching for royalty-free images while ensuring visual consistency aligned with your brand identity. Discover how to formulate effective prompts to make the most of Sora in designing your newsletters and captivate your audience from the very first open.