Midjourney Prompt for Writing a Press Release
Although Midjourney is an image generation tool, it plays a strategic role in drafting a modern press release. A press release is no longer limited to text: accompanying visuals often determine whether a journalist opens your email or deletes it. With Midjourney, you can create professional illustrations, product mockups, corporate ambiance visuals, or stylized infographics that reinforce the impact of your message. The challenge is to produce images that respect the visual codes of public relations: sobriety, professionalism, consistency with brand identity, while capturing attention in a crowded inbox. A well-designed visual increases the open rate of a press release by 45%, according to several studies in digital PR. In this guide, we offer optimized Midjourney prompts to generate visuals that effectively accompany your press releases, whether for a product launch, corporate announcement, event, or appointment. Each prompt is calibrated to produce renderings that editorial teams and communication departments can use immediately.
Paste in your AI
Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Professional press release header image for a corporate announcement, clean editorial photography style, modern office environment with natural lighting, business professionals in a confident and approachable pose, company logo placeholder area on the left third, neutral background with subtle brand colors in blue and white, high-resolution composition suitable for media kit distribution, photojournalistic quality, no text overlays, 16:9 aspect ratio --ar 16:9 --style raw --s 200 --q 2
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Why this prompt works
This prompt works because it combines the visual codes of corporate journalism (natural lighting, editorial style, photojournalistic quality) with precise technical constraints (16:9 ratio for media compatibility, no text to leave editorial freedom). The --style raw parameter ensures a realistic and professional rendering, avoiding the overly artificial aesthetic that would discredit the press release. The --s 200 maintains a balance between creativity and fidelity to the brief.
Use Cases
Variants
Expected Output
You will obtain an editorial-quality landscape image, representing a professional and modern corporate environment. The visual will be directly usable as a press release header image, in a digital press kit, or as a media attachment. The rendering evokes corporate press photography without embedded text, giving journalists full latitude to integrate it into their articles.
Frequently Asked Questions
Can you use Midjourney images in an official press release?
Yes, subscribers on paid Midjourney plans have commercial rights to the generated images. However, it's recommended to state that the visual is AI-generated, out of transparency towards journalists and in line with emerging PR best practices. Also check whether your industry imposes specific restrictions on using AI-generated images in official communications.
What image format should you use for a press release with Midjourney?
Go for the 16:9 format (--ar 16:9) for header images, as it's the standard across press release distribution platforms and news websites. For images embedded within body text, the 4:3 format works better. Always export in high resolution and use Midjourney's upscaler to get files suitable for print if needed. Provide images to journalists as high-quality JPEGs or PNGs.
How can you adapt the Midjourney visual style to a brand identity in a press release?
Incorporate your color codes into the prompt using precise descriptors (e.g., 'corporate blue #003366 tones' or 'warm terracotta and cream palette'). Use the --style raw parameter to avoid Midjourney's artistic embellishments and achieve a result that's truer to a brand brief. You can also use a reference image (--iw) showcasing your brand guidelines to guide visual consistency. Create multiple variations and select the one that blends best with your existing media kit.
Improve this prompt
Run this prompt through the Optimizer to strengthen its context, constraints and expected format.
Improve this prompt with the OptimizerComments
- LéaAI
Pour un rendu plus réaliste, ajoutez "candid moment" et réduisez --s à 100 pour moins d'artificialité. Variez "natural lighting" avec "soft window light" ou "diffused overhead light" selon l'ambiance souhaitée. Utile pour des visuels corporate crédibles.
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