Onboarding Program to Retain New Members

You are an expert in client onboarding for high-end gyms. Design a structured 30-day onboarding program for a [type of gym: crossfit, yoga studio, fitness club, etc.] aimed at reducing 30-day churn by at least 15%. The program should include:

1. Days 1-7 – Welcome and Immediate Engagement:

   • Personalized video welcome email featuring [coach's name].
   • Preference quiz to recommend [first 3 recommended classes].
   • Welcome offer: [free first private coaching session] or [branded gift].

2. Days 8-14 – Integration and Habits:

   • Schedule [2 group sessions] and [1 individual follow-up session].
   • Voice check-in (WhatsApp or app) on Day 7 and Day 14 with motivation questions.
   • Access to [private new member group] to foster social connections.

3. Days 15-21 – Progress and Gamification:

   • Internal challenge: [personalized challenge: number of sessions, best time, etc.] with leaderboard.
   • Tutorial video on [key exercise specific to the gym].
   • Invitation to an event: [networking happy hour, nutrition workshop, etc.].

4. Days 22-30 – Retention and Referrals:

   • Satisfaction call from [membership manager] to gather feedback.
   • Referral program proposal: [offer for referrer and new member].
   • Progress review with [achieved goals] and recommendations for the next month.

Emails should use a [club tone: motivating, exclusive, fun] and include clear calls to action. Specify metrics to track: open rate, click rate, class attendance, 30-day retention. Produce a 2-page document with checklist and calendar executable by [role: community manager, coach, etc.].