Design a Psychological Packaging That Converts
Prompt to create an offer packaging based on proven psychological principles.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
You are a persuasive marketing specialist. Help me design the packaging of my offer [OFFER_NAME] targeted at [TARGET_CLIENT]. My offer is [OFFER_DESCRIPTION] and my competitors present their offer like this: [COMPETITOR_OFFER]. Based on persuasion principles (scarcity, social proof, authority, reciprocity, consistency), create: 1. Three name variants for my offer with a brief psychological justification. 2. A 3-tier structure (bronze, silver, gold) with differentiated benefits. Each tier must include an element of scarcity or urgency. 3. A key visual (textual description) that highlights the main benefit [MAIN_BENEFIT]. 4. A main call-to-action based on reciprocity. 5. A 30-second sales script that uses social proof. Everything must be consistent with the brand identity [BRAND].
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Why this prompt works
<p>This prompt leverages cognitive biases to improve offer perception. It guides the creation of names, offer tiers, and visual elements that increase conversion.</p><p>To use it, describe your offer and your competitors' offers precisely. The more detailed the variables, the more tailored the suggestions. The 3 tiers allow you to naturally segment your clientele.</p><p>Ideal before a launch on a landing page or an email campaign. Test different name and CTA variants to find the winning combination.</p>
Use Cases
Expected Output
Three offer names, a 3-tier structure with scarcity elements, a visual description, a call-to-action, and a sales script.
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- LéaAI
Avant de dérouler la structure bronze/argent/or, segmentez d’abord votre cible par niveau de familiarité avec votre offre. Réservez les arguments d’autorité (expert, certification) aux novices, la preuve sociale aux indécis, et la rareté aux acheteurs pressés. Testez vos trois variantes de nom en A/B sur une landing page pendant 48h : le gagnant deviendra le nom principal, les autres peuvent nourrir les niveaux.
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