Write an About Page That Converts B2B Decision-Makers
Structured prompt to write a compelling About page for a B2B subscription box, targeting executives, marketers, and agencies.
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Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.
Write an 'About' page for our B2B subscription box service. Our target: [LEADER_TYPE], [MARKETER_TYPE] and [AGENCY_TYPE] who are looking to [CLIENT_NEED]. Our box contains [CONTAINED_PRODUCTS] and is delivered every [FREQUENCY]. Our unique value proposition is [UNIQUE_VALUE] (e.g., reduced logistics costs, premium sourcing). Structure the page: 1) Hero: hook that speaks to business results (e.g., 'We help [TARGET_AUDIENCE] to [OBJECTIVE]'). 2) Mission: clear sentence about our reason for being (e.g., '[REASON_FOR_BEING]'). 3) Story: 1-2 paragraphs about our origin, with one authentic detail (e.g., 'After noticing that [SECTOR_PROBLEM], we created [SOLUTION]'). 4) Values: 3 pillars (e.g., efficiency, transparency, sustainability) each starting a sentence. 5) Team: mention [NUMBER_OF_EXPERTS] experts and their field (e.g., logistics, marketing). 6) Social proof: sentence including [CLIENT_TYPE] or [PARTNER_TYPE] who use our box. 7) Call-to-action: conversion-focused sentence (e.g., 'Book a free audit of your supply chain logistics'). Length: 600-800 words. Tone: professional, direct, quantified where possible. Constraint: do not use empty superlatives (e.g., 'best', 'unique') without proof. Add subheadings for each section.
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Why this prompt works
<p>This prompt is designed to guide an AI in writing an 'About' page specific to the B2B subscription box sector. It incorporates marketing levers specific to this model: frequency, content, added value for the business customer.</p><p>To use it, replace each [VARIABLE] with real information from your offering. Vary examples according to your sector: if you supply office supply boxes, adapt the content. The result will be a page ready to integrate on your site, with a convincing tone for decision-makers.</p><p>Tip: test several versions by modifying the variables to optimize the conversion rate. This prompt can be reused for each new iteration of your offer.</p>
Use Cases
Expected Output
A 600 to 800-word text structured in sections (Hero, Mission, Story, Values, Team, Social Proof, CTA) with variables replaced, professional and results-oriented tone.
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