Write an About Page That Converts B2B for Dietary Supplements
A professional prompt for writing a B2B About page in the dietary supplement sector, with key variables to personalize the message.
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Generate an "About" page for a B2B dietary supplement brand aimed at convincing executives, marketers, agencies, and solvent buyers. Use a professional, technical, and business-oriented tone. Structure the text as follows:
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Hero Section: Main headline (max 12 words) and subtitle (max 20 words) including the brand's [UNIQUE_VALUE_PROPOSITION] (e.g., patented purity, blockchain traceability, organic French certification). Explicitly mention the [TARGET_SEGMENT] (e.g., laboratories, pharmacies, wholesalers, sports brands).
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Our Mission and Vision: one paragraph (100-150 words) explaining why the brand exists in the supplement industry, emphasizing [REGULATORY_CONSTRAINTS] (e.g., DGCCRF, health claims) and how the brand overcomes them. Use terms like "compliance," "clinical efficacy," "dosed purity."
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Our Competitive Advantage: 3 short bullet points (max 30 words each) listing differentiating pillars: quality of [RAW_MATERIALS], manufacturing process [PROCESS] (e.g., HACCP, ISO 22000, third-party testing), and B2B customer support (lead times, volumes, co-branding).
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Social Proof: one sentence including the number of [ACTIVE_CLIENTS] and [CERTIFIED_PARTNERS], with a quantified result (e.g., "Over 5,000 professionals trust us, with a renewal rate of 92%.")
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Final Call-to-Action: a paragraph (50-80 words) inviting to [DESIRED_ACTION] (e.g., request samples, download brochure, schedule a sales meeting). Specify that the CTA must be direct and jargon-free.
Constraints: no hollow marketing anglicisms ("game-changer," "disruptive"). Use real or plausible data. Total length: 500-700 words. Value system: seriousness, expertise, compliance.
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Why this prompt works
<p>This prompt is designed for <strong>B2B copywriters, marketers, and agencies</strong> working with dietary supplement brands. It incorporates sector specifics: regulations, raw material quality, certifications. To use it, replace each [VARIABLE] with your client's real information.</p><ul><li><strong>[UNIQUE_VALUE_PROPOSITION]</strong>: Ex: "Certified GMO-free purity", "Patented curcumin extract". This sets the tone.</li><li><strong>[TARGET_SEGMENT]</strong>: Specify if you sell to pharmacies, sports brands, or manufacturers. Ex: "specialized micronutrition distributors".</li><li><strong>[REGULATORY_CONSTRAINTS]</strong>: Mention DGCCRF, health claims (EFSA), or traceability. Reassure on compliance.</li><li><strong>[RAW_MATERIALS]</strong>: Sourcing of ingredients (ex: "organic turmeric from Madagascar", "controlled-cultivation spirulina").</li><li><strong>[PROCESS]</strong>: Production standards (ex: "HACCP, ISO 22000, independent lab testing").</li><li><strong>[ACTIVE_CLIENTS]</strong> and <strong>[CERTIFIED_PARTNERS]</strong>: Precise numbers (ex: "2,500 active clients, including 150 certified partners").</li><li><strong>[DESIRED_ACTION]</strong>: Concrete CTA (ex: "request a custom quote" or "book a demo").</li></ul><p>The expected output is a <strong>professional and persuasive</strong> text that speaks to B2B decision-makers using arguments of compliance, quality, and ROI. It can be adapted for a web page, brochure, or landing page.</p>
Use Cases
Expected Output
A 500-700 word text structured in sections (Hero, Mission, Advantages, Social Proof, CTA) with technical and data-driven arguments, no anglicisms, and compliant with B2B vocabulary of the dietary supplement industry.
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