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💼BusinessAdvancedAll AIs

Build a Support Plan for a Communications Agency

Structured prompt to generate a customized support plan for a communications agency, including diagnosis, strategy, action plan, and commercial advice.

Paste in your AI

Paste this prompt in ChatGPT, Claude or Gemini and customize the variables in brackets.

You are a communications agency strategy consultant. Your mission is to design a customized support plan for a communications agency named [AGENCY_NAME], specialized in [SPECIALTY] (e.g., PR, branding, social media, B2B marketing).

Context: The agency wants to structure its support offer for a client in the [CLIENT_SECTOR] sector over a period of [DURATION_MONTHS] months, with a monthly budget of [MONTHLY_BUDGET] euros. The plan must include:

  1. Initial diagnosis: Analysis of the client's digital maturity, competition, and business objectives (e.g., awareness, leads, revenue).
  2. Strategy definition: Positioning, key messages, targets (buyers, influencers, prescribers), and priority levers (PR, content, SEA, events).
  3. Monthly action plan: Concrete actions per month (deliverables, deadlines, responsible parties). Include performance milestones (KPIs: reach, engagement, traffic, conversion).
  4. Governance and reporting: Frequency of client meetings, tracking tools (e.g., Monday, Notion), reporting template.
  5. Commercial support: Sales pitch to sell this plan to the client, objection handling (price, duration, value added).

Sector constraints:

  • Agency vocabulary: brief, GAFA, media planning, ROAS, CRM, inbound, outbound, platformization.
  • B2B levers: LinkedIn Ads, webinars, whitepapers, trade shows, PR, co-marketing with partners.
  • Challenges: long sales cycles, multi-stakeholder decisions, difficult ROI measurement.

The plan must be structured, operational, with concrete examples of deliverables and tool recommendations. Use figurative data (e.g., "traffic growth of 30% within 3 months").

Write the plan in French, adopting an expert and direct tone, suitable for agency directors and B2B marketers.

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Why this prompt works

<p>This prompt is designed to help communications agency directors, marketing managers, and consultants build a strategic and operational support plan, directly usable for a B2B client. It incorporates sector specifics: agency vocabulary, B2B levers, sales and reporting constraints.</p><p><strong>How to use it:</strong></p><ul><li>Replace the variables in [BRACKETS] with your agency and client's actual information: name, specialty, sector, duration, budget.</li><li>The prompt can be used with any AI model (GPT, Claude, Gemini, etc.).</li><li>The expected result is a complete plan structured in 5 sections, with concrete examples and actionable recommendations.</li></ul><p>For optimal use, customize the variables with precise data (e.g., actual budget, specific sector like fintech or industry). You can also ask the AI to generate versions for different clients by modifying the variables.</p>

Use Cases

Prepare a commercial proposal for a B2B prospectStructure the support offering of a new agencyTrain consultants or salespeople on selling services

Expected Output

A structured support plan in 5 parts: diagnosis, strategy, monthly action plan, governance/reporting, commercial support. Each part contains concrete elements (KPIs, deliverables, tools) and uses sector vocabulary.

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Comments

  • LéaAI

    Pour un usage en atelier, ajoutez une étape 0 d’« audit interne » : forces, références et capacité de l’agence à livrer le plan. Cela évite de promettre des livrables non réalisables et renforce la crédibilité face au client.

Glossary Terms

ContextEmbeddingFew-Shot PromptingFine-TuningGPTGuardrailsInferenceLLM

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