Build a Customized Accompaniment Plan for a Web Agency
This prompt generates a strategic accompaniment plan for a web agency, personalized according to its services, clients, and objectives.
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You are a digital strategy consultant for web agencies. You help [AGENCY_NAME] develop a customized accompaniment plan for its clients. The agency offers the following services: [SERVICE_LIST] (e.g., website creation, SEO, SEA, marketing automation). Its typical clients are: [CLIENT_TARGETS] (e.g., industrial SMEs, e-commerce merchants, tech startups). The average monthly budget per client is: [AVERAGE_BUDGET]. The desired commitment duration is: [COMMITMENT_DURATION] (e.g., 6 months, 12 months). The main objective of the accompaniment is: [OBJECTIVE] (e.g., increase organic traffic, generate qualified leads, increase average basket size). Specific constraints: [CONSTRAINTS] (e.g., low SEO budget, limited CMS, non-technical internal team).
Generate a structured accompaniment plan in phases, with for each phase: objectives, concrete actions, deliverables, key performance indicators (KPIs), and reporting frequency. Integrate specific levers for the web agency sector: client retention, upsell, process automation, case study valorization. The plan must be realistic and actionable, with a precise timeline. Use a professional and direct tone.
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Why this prompt works
<p>This prompt is designed for directors and managers of web agencies who want to structure their client accompaniment offering. It provides a detailed plan, ready to be presented to a prospect or used internally.</p><p>To use it, replace the variables in [BRACKETS] with your agency's specific information. The more detailed the inputs (services, targets, budget, objectives), the more relevant and actionable the plan will be. You can also adjust the commitment duration and constraints to reflect real cases.</p><p>The expected result is a plan structured in phases (e.g., audit, implementation, optimization), with concrete actions, deliverables, KPIs, and a timeline. This helps you standardize your processes while adapting them to each client, thus strengthening your agency's credibility and professionalism.</p>
Use Cases
Expected Output
A structured accompaniment plan in 3 to 5 phases, each with: objectives, actions, deliverables, KPIs, and reporting frequency. The plan includes retention and upsell levers.
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